By Guest Blogger Sandra Martini
Every time a “customer” (usually called “lead” or “prospective client” ) visits your site, emails you, or contacts you in any way, whether she realizes it or not, she’s about to embark on a journey with you.
And you have a choice:
- Let her take the journey alone or
- Create the path, take her hand and lead her on her journey
Successful business owners are creating the path.
Ultrasuccessful business owners are creating the path AND leading customers on the journey.
First, you should know that every business includes several different journeys:
1. There’s the journey of simply doing business with you – from that first awareness to eventual completion
2. There’s the journey of each product or program – from awareness to purchase then consumption and completion
The steps to each journey are relatively simple – provided they’re done in the right order and the right way. No worries though…the steps are intuitive and chances are you’re already doing most of them in your business.
10 Steps of the Client Journey:
1. Attract and Connect
2. Ideal Client match?
3. Interest in solving problem?
4. Do you have THE solution?
5. ROI on solving the problem
6. Make an offer
7. Eliminate risk
8. Why now?
9. Actual purchase
10. Nurturing the relationship
Not sure about what each of the steps includes? Download a new free report on The Client Journey here.
Now that you know the steps, it’s time to implement them! I’d love to hear how you’re implementing the above and we’ll talk more about leading your customer on the journey in a future post.
About the Author:
Sandra Martini (www.SandraMartini.com) is a strategic marketing and productivity consultant who helps entrepreneurs create sustainable businesses without losing their integrity, with services such as coaching, client systems development, consulting and Team Sandy Done 4 You Online Business Marketing & Management as well as a variety of informational products.
Visit Sandy’s site at www.SandraMartini.com to pick up your free audio series “5 Simple and Easy Ways to Put Your Marketing on Autopilot” today.
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