By Guest Blogger Sandra Martini
After chatting with a colleague for about 30 minutes recently, he said to me “Thanks for this call — I feel like both my left and right brains were satisfied.”
I laughed, told him that I felt the exact same way and forgot about it until walking the dogs a few days later.
It dawned on me then that one of the secrets of success is to be able to tap into both sides of our brain as needed.
And while I generally think of myself as “left brained”, that’s not entirely true and the same goes for those who believe themselves to be largely “right brained”.
For example…
- When creating a new product or program launch, we need to access our right (creative) brains to come up with compelling offers, offers that stand out from what everyone else is doing.
- As we plan the launch, we need to access our left (analytical) brains to ensure the steps are in place for a successful promotion and once the initial launch is over, it’s time to determine if it was successful, where we can improve, etc.
Here’s a case study from one of my recent launches:
Right Brain
In creating the program, I wanted to do something I haven’t seen others do and decided to:
- Publish a “deeper learning” clients-only newsletter
- Personally participate on our group forum
- Include true behind-the-scenes spreadsheets, templates and checklists I use to run my business (also “Left Brain”)
- Included a monthly “ask anything” call so members have an outlet to get answers on whatever will move them forward the quickest
Left Brain
In launching the program, I knew that I wanted to jumpstart it with several members to ensure we have an active forum, so I:
- Offered a charter membership for those who joined early
- Determined that members will recognize immense value even without my charging $97/month or more
- Posted resource spreadsheets with video tutorials on topics such as a “Weekly Sales & Marketing Report”, “Financial Freedom”, “60 Day Success Goal Planning”
- Included a weekly accountability form with questions designed to keep you moving forward
In reviewing conversion stats the other day (left brain), I saw that 63% (19 out of 30) of those in my December “From Your Vision Board to Reality” program also joined this program.
And that over 60% of the current 43 members (including the above 19) have worked with me in some way over the last year.
Now that the value’s been proven, it’s time to access the right brain for some additional creative promotion.
Can you see how both the left and right sides of the brain play a part in not only a specific program launch, but also in your business?
My Request To You
Pick one area where you’re currently struggling or stuck and look at it from “the other side”.
For example, if you’ve analyzed your cash flow (left brain) and aren’t sure where additional revenue will come from, access your right brain for a creative offer you can share with your readers. I do this by starting with a blank piece of paper/screen and writing (anything and everything) until my brain “kicks in”.
If you spend your entire day creating (right brain), access your left brain by completing a calendar showing when you’ll be doing each new program/promotion you’ve thought of and paring them down to the most effective for your business.
PS: If you’re curious about the program I discuss above, you can check it out here …
About the Author:
Sandra Martini (www.SandraMartini.com), creator of Escalator Marketing™, is a strategic marketing and productivity mentor who shows creative heart-based entrepreneurs how to create sustainable businesses without losing their integrity or their minds.
