By Guest Blogger Sandra Martini
Enjoying movies more, I rarely watch television and especially television series or sitcoms. Just before bed last night however, I saw a commercial for NCIS and NCIS Los Angeles and it got me to thinking.
The TV producers know how to increase ratings — they take what works (what has high viewership), replicate it and then make a few tweaks.
Here are just a few examples:
Law & Order — soon followed by Law & Order: SVU and Law and Order: Criminal Intent
CSI — soon followed by CSI: New York and CSI: Miami
and now NCIS and NCIS Los Angeles.
Let’s “make it real”
What in your business is working well? Whether it’s a system, a lead generator, a teleseminar series, a product. . .WHAT is working well?
How can you tweak it?
If a digital product, can you add an audio or video component? Or make it a physical product? Can you add a new guarantee? Or include another program/product as a bonus?
If a client attraction system, can you tweak it to be a client follow-up/retention system?
Think of it as another way to repurpose content you already have. 
Rather than reinvent the wheel and hope your new X, Y or Z is what you’re clients are looking for, take something which is already working and which they love (replicate) and mix it up a bit (tweak).
About the Author:
Sandra Martini (www.SandraMartini.com) is a strategic marketing and productivity consultant who helps entrepreneurs create sustainable businesses without losing their integrity, with services such as coaching, client systems development, consulting and Team Sandy Done 4 You Online Business Marketing & Management as well as a variety of informational products.
Visit Sandy’s site at www.SandraMartini.com to pick up your free audio series “5 Simple and Easy Ways to Put Your Marketing on Autopilot” today.
