Are You Keeping Things Fresh?


I just read my friend Shannon Cherry’s blog post about the changes she’s putting into place in her business. I love how she’s publicly working through the issue of being relevant and useful for her many readers and followers.

  • Her ezine will be discontinued as of September 2010.
  • Her prices are going up.
  • She’s going deeper into the marketing strategies she’s so great at, which doesn’t exclude publicity but puts it into a whole new light.

In other words… she’s keeping things fresh.

And you need to do the same thing.

  • When was the last time you took a good long look at your branding?
  • What’s happening with your marketing?
  • Still using the same old seminar titles and topics?
  • Are your metaphors stale?
  • Do you still have a headshot from 10 years and 20 pounds ago?
  • How are you moving and growing?

This doesn’t mean everyone needs massive change, you just need to freshen up a bit.

Look at your business. Where’s the first place you’ll start?

I’ll be making some changes in the months ahead with some new ways of doing things… not for the sake of keeping busy, but for the sake of staying top of mind. Fresh.

And you?

I’d love your comments and ideas.


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About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • shannoncherry

    Woohoo! I am so excited about my changes – and part of all this is happening because of you.I realized that my was underplaying my real skills and talents, thanks to you. It's exciting and scary at the same time…Yet eventually, if you want to move forward, you need to close your eyes and take a leap.

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    You're going to start a trend, you realize this? Now everyone's going to be watching you and following your lead. You're awesome, blossom!

  • http://www.facebook.com/DonnaWard9 Donna L Ward

    Great reminders! It is all about good growth in our business, taking a chance, and trust – LOL

  • Rosemarie

    You've definitely started a trend – I'm taking the opportunity of a different timetable over the summer holidays to look at organising some new systems in my business so I'll hopefully be able to spend more of the Autumn helping my clients rather than doing the admin!

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Rosemarie, I'm glad you're taking the time to try something new. Sounds like your creativity is sparking some wonderful new changes that will serve your clients even better.Congrats!

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Thanks Donna!Great leadership rarely happens from the sidelines. I truly believe that we can lead by leaping in.

  • Beverly

    OK, so fresh to me is that my goals will now be set as a "minimum" – for example, I will gross a minimum of xx dollars for this particular product/service. And I expect to always go over the minimum, because that is what I have observed in the past. I don't want to lock myself in to setting a financial goal within a range, because there would be an upper limit, and I don't want an upper limit. I want the upper limit to be limitless.Also with my clients, because I design and execute strategies, I will set and think of goals for my clients in terms of this open ended upper limit, meaning, the products and services themselves have an unlimited potential to go beyond what we initially stated was the minimum goal to achieve.Does that make sense?

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Beverly, actually it does make sense (I've had this conversation with others before and it starts of cryptically but does get clear)I fully support you in having an upper limit that is limitless. Go Go Go!!!