If you’re the kind of person who likes to add personality to your social networking, sizzle to your visibility (Sizzibility) AND has cool taste in music, then you definitely want to check out Blip.fm.
Blip allows you to start a playlist of favorite songs and then click a button to turn it into a Twitter Tweet, a Facebook post, or an update on a number of other sites. The update you share has a link to the song adding a musical ambience to your social networking.
Why would you want to add a music stream to your social networking?
Here are 3 reasons why plus ideas you can use to launch your social networking DJ alter ego:
1. Reinforce Your Brand
Ever heard a jingle? Popular music in a TV commercial? A soundtrack behind a movie? There’s your social proof that music adds a rich dimension to promotion and marketing. It creates a new hook for people to associate you with.
What songs would be a reflection of your brand? I created a Viva Visibility Latin Jazz set that is rythmic, exotic, fun, and gets you to move. Hmmm, sounds a little like my brand? You better believe it!
(I’m also eclectic and creative, so as you explore my Blip station, you’ll find links to blues, rock, reggae, and more)
2. Build Relationships
Music is a bridge builder, so use it to create fans and followers. A brilliant example of this is speaker and viral video star Scott Stratten’s use of Blip.fm (check out Scott’s Blip Station)
Every so often Scott treats his Twitter followers to a dance party. He stirs good feelings, nostalgia, and just plain FUN. Each time he posts a song on Blip, he sends it out as a Tweet. He creates anticipation for the next song, makes connections with people, and stands out as creative and original.
3. Enhance Your “Sizzibility”
Sizzibility is a term I coined that means adding sizzle to your visibility (sizzle + visibility = Sizzibility). It’s all about applying your imagination to your business, branding, and online visibility.
When using music to enhance your online persona, don’t get hung up by being too literal. Find songs that will make you stand out, connect with others and showcase your originality. Dare to step outside the box and mix in favorite tunes from the past as well as the present.
Is music a worthy addition to your social networking or a distracting add-on? Share your thoughts here. If you have a music station online, be sure to leave a link to it in the comments.
Rock on!!!


