Business Tip: How to Create Bonuses People Want (Part 2)


If you watched my video from yesterday’s post, you learned how a single bonus can add more value to an offer so people say YES confidently and enthusiastically. (I used an actual bonus I’m offering for my live event I Heart My Biz)

Here’s Part 2 of that post with more info on how this can look in your business with specific examples to inspire you.

Bonuses, when used correctly, add value to an offer without creating too much distraction. What happens too often is that bonuses are tacked on to the end of an offer to make it SEEM like you’re getting a great deal… but most of the time you end up with info clutter like ebooks you’ll never read and downloads you aren’t interested in.

So what makes a good bonus?

The rule of thumb to follow is to have your bonuses enhance the main offer. If you’re offering an info-heavy class, a good bonus would be a Q and A call to help people clarify and digest the information. If you’re offering a live event (which I am), you could offer creature comforts like food, and business opportunities such as networking events. (Which I am!)

Another good bonus is something that addresses an immediate concern. For instance, for my upcoming event I Heart My Biz, I had enough people mention that they were nervous about traveling to an event and taking time out of their office. Personally, I think that’s a GOOD thing and I kept reiterating how going to this event could really pay off and bring in money for their businesses.

Whenever I attend an event I always end up making lucrative connections- I’m a great networker and I know how to listen and get to know people. Turns out not everyone works the room in the same way.

I saw an opportunity for a bonus here. What if I put together a private teleclass ONLY for registered participants and taught how I monetize events from an attendee’s point of view?

It needed a sexy title, and unfortunately “How to Monetize Events from an Attendee’s Point of View” sounds like an academic paper, so I oomphed it up big time and called it “Cashing In on Live Events: How to Get Your Investment Back – and Even Make Money – On Every Event You Attend”.

Kinda says it all, doesn’t it?

I’ve actually got people contacting me to see if they can take this class as a stand alone… and my response: Nope.

Gotta sign up for my event. It wouldn’t be an exclusive bonus if I flaunted it for everyone in sight!

If you missed yesterday’s video post, you can watch it HERE. My cat, Orange Kitty, made a cameo appearance (which is a bonus in and of itself!)

My question for YOU:

What kinds of bonuses catch your attention?

P.S. I Heart My Biz is in the last days of accepting registrations. Don’t wait- now’s the time to take action and join me for 3 days of heart based business building that will boost your visibility and profitability! www.iHeartMyBiz.com


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About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • http://twitter.com/TammyRedmon Tammy Redmon

    Lovely post Nancy, Well organized and excellent descriptors on the concepts. I liked the process you shared of 'listening' to what people were saying, and offering them a tip/tool/strategy to ease concerns on the travel out of office. It highlighted for me the importance of deeply listening to the buzz that is going on around you. Bonuses for me have to be relevant, captivating and easy to capture. I am not motivated by the bright shiny object of the bonus, more the learning opportunity attached to it.

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Thanks Tammy!The bright shiny object bonuses… we live and we learn both from a seller's perspective and a buyer's perspective. What happens is that people aren't really sure WHAT to add in as a bonus, they just know they should be doing it (the great SHOULD) and can then be tempted to toss in just anything. And as buyers, we can go into info hoarding mode and accumulate stuff "just in case" so we say yes to these.Focusing on value and how bonuses relate back to the main offer are key. Otherwise it's ginzu knives and fish scalers and 3 in 1 keychains… so to speak.

  • Cindy

    Nancy, do you send out the bonuses immediately or wait until the event (obviously some like food can't be sent out in advance!)

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Hi Cindy,Short answer: it depends. For example, my event bonuses will happen AT the event except for the pre-event teleclass "Cashing in on Live Events".When I offer a teleseminar or a mastermind, usually the bonuses show up immediately such as access to an online members only area, a download that will take people through important first steps, etc. If you use an autoresponder, it saves a lot of time getting bonuses to your clients.

  • http://twitter.com/empowermentdiva Robin Tramble

    Hello Nancy, Great information. It can be kind of tricky at times determining the bonus that provides added value for various programs, products and services. You're right many times the ebooks just add to the clutter and audios are more often than not collected and rarely listened to. You've shared some ideas to get the creative juices flowing. I'm always looking for new ideas for my programs,products,services and events. Thanks.

  • http://www.VivaVisibilityBlog.com NancyMarmolejo

    Glad the ideas are sparking! Come back and give an update any time. ;-)