By Guest Blogger Beverly Boston:
I recently received an email from a past client who is a regular reader and follower on my Facebook page. Here is what Eva said, “I was looking for a way to improve my online presence and client attraction. A colleague recommended a social media company that did some work for them to build their online presence. I did a search on the internet, but found that they follow the old school of marketing which is what you called push marketing (not a good sign) – but something else that I noticed kept popping up – several pages of how they created large lists for Fortune 500 companies. They were driven by creating numbers and nothing was mentioned about the engagement of those people on the lists that are behind those numbers! I thought that was a powerful message.”
I agree. In fact there are two powerful messages in her story. First, the power of a referral from a business colleague. After all isn’t sending a referral one of the most powerful aspects of marketing? Wouldn’t you love your clients to be referring your service, and products? Then reading how that company worked, the big numbers and lists that they created for businesses and companies.
At first glance this is so powerful it could make you wonder if you need to engage followers online at all. (Of course you do.) Add a powerful engagement strategy to what that company already offers and it would be a winning combination to organically improve your client attraction and Law of Attraction results.
I am amazed at the number of online businesses – who successfully sell social media solutions to small businesses like hers – who still sell numbers, and don’t mention engagement or connection for that matter. Why would anyone risk that loss of connection, and the “know, like, trust factor” and desire to use your services when engagement is so inexpensive? This company is using old school marketing on the platform of social media. It is like blending oil and water.
The essence of today’s article is if we contribute to our online community by creating connection and engagement – particularly in a way that gets noticed (though many of us contribute in ways that don’t get noticed as well) – if our work earns the clients, and big lists of new followers – and if we have used that engagement and connection as a strategy that provides details and more evidence of your expertise and exceptional quality and service – then you will not only improve your client attraction but also your client retention.
Please take a moment to think about it before you follow or become friends with the next person that you meet online. Are you engaging and connecting or just adding names and numbers to your list? You will be amazed at the improved client attraction and Law of Attraction results you will have just by using this one strategy. Let me know how it works for you, I would love your feedback.
About the Author:
Copyright © 2010 Beverly Boston. Beverly Boston is an Author, Speaker, Trainer, & Master Business Coach, who champions Solo-preneurs, Small Business Owners, and Service Professionals to wake up from autopilot and become highly visible, make themselves heard, charge what they are worth, raise their fees, fill their practices and create “Big Thinking, Big Mind, Big Heart, Big Success and Big Life™”, and she can help you too! Join Beverly’s Facebook page for Big Thinkers in Business – http://beverlyboston.com/bigthinker – while there, sign up for the free Big Thinker eZine! Get in touch with Beverly at 604-727-4363.
