Build Your Business

Designing a LifeStyle Business

by Sandy Martini on August 26, 2010

in Build Your Business

By Guest Blogger Sandra Martini:
We hear about “lifestyle businesses” all the time. . .you know:

taking exotic vacations 4-5 times a year
plane full? No worries, you have interest in a private jet
taking limos everywhere with the girls

Sounds like “the life” – [...]

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Want Success? Avoid the Top 5 Reasons Small Businesses Fail

by Sandy Martini on August 13, 2010

in Build Your Business

By Guest Blogger, Sandra Martini
Reality: According to the SBA, 63% of all small businesses fail in the first 5 years.
OUCH! It sounds harsh, but it’s true. And having been in business for over 6 years, I can tell you I’ve seen many colleagues go the way of “have to get a job” in order to [...]

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A different way to think about your next program launch

by Sandy Martini on July 16, 2010

in Build Your Business

By Guest Blogger Sandra Martini
After chatting with a colleague for about 30 minutes recently, he said to me “Thanks for this call — I feel like both my left and right brains were satisfied.”
I laughed, told him that I felt the exact same way and forgot about it until walking the dogs a few days [...]

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The Updated Role of Your Ezine

by Sandy Martini on July 2, 2010

in Build Your Business

By Guest Blogger Sandra Martini
Ahhh, the ezine – that digital piece of foundation upon which many online-focused businesses have been built.
What role, if any, does it play in your business today?
The answer, as with most *good* answers when it comes to business and marketing strategy, is that “it depends”:

It depends on your industry, that is [...]

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6 Key Elements for a Sustainable and Thriving Business

by Sandy Martini on June 18, 2010

in Build Your Business

By Guest Blogger Sandra Martini
It’s true…we could spend the day talking about focus and bright shiny objects and how they affect your business, but there’s something else.
Six things which, when incorporated into your business, create a magnetic pull so powerful that you can’t help but transform your vision into reality:

Vision
Purpose
Intention
Goals
Priorities
Actions

Let’s break that down. . .
1.  [...]

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