Fake Blog, Real Sales Page


Fake Blog, Real Sales Letter

Not all blogs are created equally... especially when they aren't blogs at all. There's a trend in internet marketing to imitate a blog- complete with a first person story and a string of comments- to sell products. I've seen this for skincare and weightloss and I'm sure a number of other categories are out there. So here's how it goes... somehow you find yourself on a website and you click a link that says something you're particularly … [Read more...]

Do those long-copy sales letters actually work?


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by Guest Blogger, Michele Pariza Wacek (Michele PW) This is one of those questions I get ALL the time. "I never read those long-copy sales letters. They can't possibly work, can they?" "MY target market doesn't read those long-copy sales letters, they want shorter letters." "I can't imagine anyone reading that much." And so on. Okay, before I get around to answering the question, let me quickly explain what a long-copy sales … [Read more...]

Giving Them a Time Limit: Creating Profit-Pulling Headlines


by Guest Blogger, Michele Pariza Wacek (Michele PW) After reading your headline – or sometimes even while reading your headline – most people will make a snap decision about whether to keep reading your promotional material. So if you want to snag a customer, you’ve got to start with a great headline. So how do you do it? How to you write a headline that will entice your prospective customers to keep reading? Here’s a tip: Give … [Read more...]

The Mindset That Works: Creating Profit-Pulling Headlines


by Guest Blogger, Michele Pariza Wacek (Michele PW) If you know how to start, you’ll make sales. Creating promotional materials that make sales all starts with the headline. Within a second or two of picking up your ad or promotional material, a prospective customer will decide whether he or she wants to keep looking. It doesn’t matter if it’s an e-mail, your web site, a sales letter or an ad in a magazine – people are busy and … [Read more...]