My friend Megan Fitzgerald recently tagged me in a blog tag, and I thought I'd be a good sport and play along! According to the rules, I now have to share 7 things about that you may otherwise not have known about me. I'll keep them short and sweet... 1. Let's just start with a big zinger: I'm allergic to chocolate. … [Read more...]
Cool Online Brands- Who Are Your Favorites?
To continue this mini-series on branding and rebranding, I turn the microphone to you now. I invite your comments on the following questions: 1. Who are your favorite online brands? It can be for products, services, consultants, authors... you name it. 2. Has someone rebranded lately and you LOVE what they've done? For example, my friend Leesa Barnes recently rebranded herself from a podcasting expert to Marketing Fit. She went … [Read more...]
Could Your Brand Survive A Mosh Pit?
This is a continuation of my last post on rebranding where I asked if your brand needs to go to rehab. Here's part 2: Remember, rebranding isn't always fun. At times you may feel like a scrawny 12 year old caught in the mosh pit at a Metallica concert. Bruises, owies, and elbow jabs galore, but the next day at school you scream "They rocked!" If you can accept the fact that it will be amazing at the end, then let that give you power for … [Read more...]
Does Your Brand Need Rehab?
Maybe one of the reasons singer Amy Winehouse doesn't want to go to rehab is that she doesn't want to face her stuff. Can't blame her- unpacking what's not working for you and your reasons for it are rarely fun. I think many entrepreneurs get stuck in the Winehouse rut of resistance when they refuse to look at what's no longer working in their brand. Maybe it's time for them to go to rehab. No one ever came out of rehab saying it was 28 … [Read more...]
Organized For Sizzibility
OK, I confess. The sea-serpent world of cords under my office desk connecting the modem, router, VOIP, phone, external hard drive, printer, hard drive, numerous "wireless" devices, etc, is flat out SCARY. It seems that every device I buy to simplify my life ends up adding another cord to the mess. Add to the mix a kid-friendly work space complete with Barbies having a ticker tape parade in my paper shredder, and you can only imagine some … [Read more...]
