Click HERE for the Audio Version of this Article Online visibility isn't too different than being a young Hollywood party girl in the spotlight. We’ve all seen celebrities who quickly rise to fame only to have their star-power crash and burn. Name any Lindsay, Brittney, or Paris and you’ve got a story of fame overwhelm, ego-overload, and all the trappings that with it. The world of social networking, online visibility, and Web 2.0 holds … [Read more...]
Stand Out and Sizzle As An Expert: 3 Key Tips For You
Click HERE to listen to this article When it comes to marketing your business, nothing is sweeter than free publicity. Whether it’s getting invited to comment in a magazine, participate in an event, or being bragged about by others,free publicity generates more business for you and increases your visibility. Once you start getting known, a new problem presents itself: How do you stand out from others who are talking about the same things … [Read more...]
How Sizzibility (TM) Will Set You Apart From Other Experts
Sizzibility (TM) is a word I invented one day while reading the book "POP!" by Sam Horn. This is a great book for jogging the creative juices to come up with titles and slogans that are Purposeful, Original, and Pithy. In one exercise you have to list 2 words related to what you do, then try to create a new word out of them. I was playing around with the concept of helping experts add sizzle to their visibility and from that moment a new word … [Read more...]
What Does a Fearless Media Plan Look Like For You?
Believe it or not, there are entrepreneurs out there (really successful, confident people) who eschew the spotlight. They think it’s somehow different than other forms of marketing. “Gee,” they say to me, “I’m just not ready for that.” So I usually ask them to define “that.” “Oh you know”, they reply, “all that fame and attention.” For some reason they believe that media attention is going to create a negative … [Read more...]
