Viva Visibility is proud to showcase the talents and contributions of Latinos during Hispanic Heritage month. In case you think that Latinos don't constitute the higher echelons of the pay scale, here is a list of companies whose highest paid employees include significant numbers of Latinos. Top 10 Companies for Highest Salaries for Hispanics 1. Ryder System, Inc. 2. PNM Resources 3. McDonald's Corporation 4. Hyatt Hotels Corp. 5. … [Read more...]
Hispanic Heritage Dilemma: What Label to Use?
If you want to spark an interesting discussion among people who descend from Spanish speaking Latin American countries, ask them how they refer to themselves. Depending on where the person is from, you'll hear different answers. "Hispanic", the Texan may say. "I don't trust anything with the word 'panic' in it" jokes Chicano actor and comic George Lopez. "Latino" says the Californian.' "Latin", says the New Yurican. Here are … [Read more...]
Hispanic Woman Owned Businesses Increasing
As part of celebrating Hispanic Heritage Month (as much as I'd like to change it to Latino Heritage Month), I'm sharing important articles and information to shed light on the monolith described by Madison Avenue as "The Hispanic Market". While diversity within this group is enormous, it's also important to keep an eye on the developments of Latinos as a whole. Latino owned businesses are increasing faster than any other demographic group, … [Read more...]
Hispanic Heritage Month Info: Hispanic Population Stats
Want to boost your visibility in front of the fastest growing sector of the U.S. population? Before you go translating your sales letters into Spanish (not always the wisest approach), take some time to understand who constitutes the Latino market in the U.S. Don't forget that the Latino market is economically diverse and comprised of people who may want to do business with you. A recent report on www.HispanicBusiness.com outlines … [Read more...]
Viva Hispanic Heritage Month: Why You Need to Care
September 15 to October 15 is Hispanic Heritage Month in the United States, a time to recognize the achievements and contributions of Latino/Hispanic Americans. I'll be sharing some blog posts and important information on a variety of topics related to the subject throughout the next few weeks. Of course I'll put my own special Viva Visibility twist on most of it. So today, I want to remind you WHY YOU NEED TO CARE about this topic. 1. … [Read more...]
L.A.’s Tu Ciudad Magazine Says Adios
When Tu Ciudad magazine hit the scene a couple years ago, the Latino community was abuzz with curiosity. A glossy lifestyle magazine for upscale, educated, bilingual/bicultural, many shades of brown Los Angelenos? It was controversial within Latino circles ("What are you, a sellout?") from the get go. Like it or not, most marketing to the Latino market tends to emphasize easy credit, Super Saturday Sales at K-Mart and the like. Tu Ciudad … [Read more...]
