Join me in a collective groan as I reflect on the enormous amount of hard selling and pitching on social media sites like Facebook and Twitter. I'm down to two possible reasons why this is so prevalent: 1. Either hard selling works so well that it's the reason everyone is using it, or 2. people are so baffled at how to make money with social media that they fall back on old, tired tactics. … [Read more...]
What’s Your Hook? The USP Revisited
The reason Twitter has taken off is pretty easy to figure out: with more and more information coming at us each day, quick and easy nuggets of communication are becoming the preferred method. This is trickling down to how we speak about our businesses and what skills and results people associate us with. … [Read more...]
