Online Visibility, Social Media for Heart Based Entrepreneurs
An age-old marketing tool is the SWOT analysis. You examine your STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS to determine how you should direct your marketing efforts. It's always a bit disconcerting when you reach the THREATS column. A threat? Oh no, we better PROTECT! Circle the wagons, ward off the enemy, batten down the hatches, hide the virgins! That's a lot of energy spent going on the defensive. The "Threats" column is … [Read more...]
Leads are to your business what air is to your lungs. You just can't go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our fingertips. You'd think the lead generation problem would be solved, right? Wrong. Networking upped your intake of rubber chicken, but you … [Read more...]
My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]
A few years ago I was backstage at a big event, hanging out with the other speakers and (as we often do) talking shop. One speaker, a well known internet marketing expert, said something to me I'll never forget. The topic had to do with the directions our businesses were taking. She was adding in a big dose of social media training and consulting to her mix, along with other online visibility strategies. Then she peered at me with a slightly … [Read more...]
Online Visibility Tip for the New Year: Stay Steady, Stay You, Stay Consistent At the start of each year, I share posts that I hope will help guide your business in the right direction. The basic premise is this: the more visibility you have, the greater your opportunities will be. But just being everywhere online isn't going to give you the results you need. You must know how to present yourself to your buyers and communicate your brand, … [Read more...]
I recently hosted two fabulous clients here at Casita Nancita (aka my house) for a private in-person retreat. For a full day we hammered out a solid plan for each person to follow and created a take-action-now revenue path that will continue to bless them with cash flow and great clients. They're already successful and awesome, but we've now taken them each from good to great. That evening, my daughter found the flip chart and markers still … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
