Should You Galvanize or Polarize Your Audience?


galvanize not polarize your audience

galvanize, galvanise vb (tr) 1. to stimulate to action; excite; startle 2. (Engineering / Metallurgy) to cover (iron, steel, etc.) with a protective zinc coating by dipping into molten zinc or by electrodeposition 3. (Physics / General Physics) to stimulate by application of an electric current Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003 polarize, polarise vb 1. to … [Read more...]

Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer


Hot or Not? 5 Questions You MUST Ask Before You Create Your Next Offer

By Guest Blogger By Shawn Driscoll, © 2010 You’ve spent a long time and a lot of energy and money mastering your craft and getting your business to where it is today.  And you know you’re great at what you do. Yet, sometimes it’s a struggle to know just how to put together products, programs and services your clients will be excited to invest in.  And once you’ve designed your offer, you wonder how to get the message out in the … [Read more...]

Is Black Friday Dooming Itself?


Black Friday, the day after Thanksgiving when shoppers madly dash for deals and discounts, holds the potential to doom itself if retailers and marketers aren't careful. Like any great idea, overkill will zap it of all its sizzle. Black Friday kept its mystique within the retail industry until the marketing squad got everyone else using the phrase. When you get 30 messages all shouting  to check out their Black Friday deals, which ones are you … [Read more...]

Can you get by without engaging online?


By Guest Blogger Beverly Boston: I recently received an email from a past client who is a regular reader and follower on my Facebook page. Here is what Eva said, “I was looking for a way to improve my online presence and client attraction. A colleague recommended a social media company that did some work for them to build their online presence. I did a search on the internet, but found that they follow the old school of marketing which is … [Read more...]

Step Out On a Limb (It’s Good For Business!)


I'm having a wonderful time learning the inner workings of my purpose from Tim Kelley's "True Purpose" process. There are many components to finding one's purpose (and it's not something you can do in 20 minutes either), including your "essence", "blessing", "mission", and "purpose". My essence revolves around curiosity (in fact I started last year's Curiosity Trek video series based on discovering that from Tim's book). My blessing, … [Read more...]

Online Marketing Tip: Find a Teachable Moment


The other day on Facebook I caught Ellen Britt of Marketing Qi sharing great info in a novel and highly effective way. Ellen uses Audio Boo, which is an application that allows you to record audio and share it with your friends and contacts. It's iPhone friendly and social media friendly. Ellen took us to the bookstore with her, literally. She recorded the audio as she walked into the store and headed straight to the magazine section. Then … [Read more...]

« Older Posts
Newer Posts »