This is a continuation of my last post on rebranding where I asked if your brand needs to go to rehab. Here's part 2: Remember, rebranding isn't always fun. At times you may feel like a scrawny 12 year old caught in the mosh pit at a Metallica concert. Bruises, owies, and elbow jabs galore, but the next day at school you scream "They rocked!" If you can accept the fact that it will be amazing at the end, then let that give you power for … [Read more...]
Does Your Brand Need Rehab?
Maybe one of the reasons singer Amy Winehouse doesn't want to go to rehab is that she doesn't want to face her stuff. Can't blame her- unpacking what's not working for you and your reasons for it are rarely fun. I think many entrepreneurs get stuck in the Winehouse rut of resistance when they refuse to look at what's no longer working in their brand. Maybe it's time for them to go to rehab. No one ever came out of rehab saying it was 28 … [Read more...]
Marketing Tip from Crazy Horse
The Lakota warrior Crazy Horse gives us a marketing tip to be shared with others. Crazy Horse is known as one of the bravest warriors of his time. He entered each battle with the cry "Today is a good day to die!", not as a death wish, but to show his absolute fearlessness in the face of peril. Online marketers, entrepreneurs, and everyone else reading this blog take note: Crazy Horse's words have wisdom for everyone fearing the plight of their … [Read more...]
Book Launch Supports Women for Women International
Here's a cool book launch promo by self-help author Eldon Taylor. Today, Eldon has put together a book launch that does a couple of things: 1. It supports an important cause 2. It has some genuinely good "freebie" gifts if you buy the book today. 3. Puts a book in your hands that can help you understand how your mind works. For every copy of Choices and Illusions sold, Eldon will make a donation to Women for Women International of $1. … [Read more...]
