Today I had a really great time being interviewed for Donna Gunter's Online Biz University. We went deep into successful visibility and social media strategies by going straight to the core of what makes you stand out in a crowded marketplace. I call it your Profitable Essence (by the way, I have a great class which you can find out about here). Your Profitable Essence is the intersection of you at your best with you at your most … [Read more...]
Is Your Blog a Ghost Town?
So you've got a spiffy new blog set up... and then your heart sinks because nobody seems to care. An SEO guru would tell you to do something with keywords to drive traffic. A designer would have you change your layout. Someone else might suggest you do more with video. And all of those could have dramatic results... but what do you do when those tactics don't work? Could it be something more? What I find missing, more often than not, … [Read more...]
Desperately Seeking Success
Ever feel like you're trying and trying to do things right in your business... but nothing ever clicks? It's like Rosanna Arquette's character in Desperately Seeking Susan, always trying to be cool like Madonna's "Susan", but to no avail. I see this happening to entrepreneurs all the time. They try tactic after tactic with no success. So what gives? Is it them? Is it the economy? It's not really a blame game when trying to figure … [Read more...]
Treasure Hunting for YOUR Profitable Essence
We humans are a funny lot. For whatever reason, the things that come easiest to us get dismissed as unimportant. So many of us have it instilled in our beliefs that something is only valuable if it's hard to attain. This shows up in business all the time and is one of the main blocks keeping you from discovering your Profitable Essence. Your Profitable Essence is the unique blend of talents and skills you have, done in your special way with … [Read more...]
Kim Finds Her Truth
Kim Nishida is a marketing strategist who understands online membership sites like no other. She knows their potential when done well, and she also understands how they can go terribly wrong when done poorly. Kim felt like a lone voice in the woods. While her peers exalted membership sites to be the magic pill to 6 and 7 figure success, Kim knew in her heart of hearts that it doesn't always work out that way. She'd known plenty of … [Read more...]
The Sound of a Breakthrough
On a recent free call I did to preview my Discover Your Profitable Essence program, I interviewed a few people I've worked with who've had breakthroughs working with me to find what makes them distinctive and profitable in their businesses. Being distinctive is not just about being different... it's more about YOU being so YOU that there is no double. It's like finally finding your unique fingerprint that sets you apart from anyone else out … [Read more...]
