Online Visibility, Social Media for Heart Based Entrepreneurs
Social Media has definitely changed the rules of traditional PR. In fact, when social media was confirmed as being more than just a fad, I received so many requests for help from publicists, PR firms, etc, that I lost track. People were feeling behind the times, late to the party and worse yet... irrelevent. So let's get relevant... and talk about the real issue at hand: visibility. A business can't survive without visibility. And whether … [Read more...]
Is there really no such thing as bad publicity? Charlie Sheen is the poster child for visibility run amuck, getting lots of time in the spotlight for being strange, unpredictable, and bizarre. He's getting plenty of visibility and publicity, that's for sure... but how much value can you place in trainwreck style visibility? There is a certain fascination with watching someone like him up close... if he weren't rich and famous, I … [Read more...]
Getting Your Bio in Great Shape Offers Rewards that Can Show Up in Your Balance Sheet by Nancy Juetten, Guest Blogger Not every business owner has the interest or inclination to get interviewed by the media, become a popular public speaker, or step into that dream of becoming a best-selling author. However, it is a universal need among business owners to position themselves to attract more of the right clients right now. Those who want … [Read more...]
In 2005, the Orange County Register (circulation 300,000) did a full length feature on me, complete with color photos and lots of great client comments. It was a publicity dream come true. As soon as that article published, my phone rang off the hook. Editors and producers started calling me with interview requests and I was enjoying the most amazing wave of visibility ever. Not every invitation was an ideal match for my business. The … [Read more...]
My friend and regular guest blogger, Shannon Cherry, is kicking off her 5th annual "Be Heard Day" celebration to help business owners like you find your voice, find your story, and be heard. She does this every year on March 7 and it gets better and better each time. This year she's got 16 gifts valued over $5500 from some super cool experts including Sandra Martini (another regular guest blogger here!), Lisa Manyon (fun and inspired … [Read more...]
by Guest Blogger, Shanon Cherry If you need to get media coverage to boost your business, there's no question that you need a press release. Reporters expect and require one to get their attention. But, before you can compose a news release, you need something far more rudimentary. A story. Some news stories are obvious: When you've accomplished something big, received an award or honor or are launching a new product, program or … [Read more...]
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Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
