In 2005, the Orange County Register (circulation 300,000) did a full length feature on me, complete with color photos and lots of great client comments. It was a publicity dream come true.
As soon as that article published, my phone rang off the hook. Editors and producers started calling me with interview requests and I was [...]
My friend and regular guest blogger, Shannon Cherry, is kicking off her 5th annual “Be Heard Day” celebration to help business owners like you find your voice, find your story, and be heard.
She does this every year on March 7 and it gets better and better each time.
This year she’s got 16 gifts valued over [...]
by Guest Blogger, Shanon Cherry
If you need to get media coverage to boost your business, there’s no question that you need a press release. Reporters expect and require one to get their attention. But, before you can compose a news release, you need something far more rudimentary.
A story.
Some news stories are obvious: When you’ve accomplished [...]
by Guest Blogger, Shannon Cherry
Are you looking for an easy and free tool to help you get publicity for your business?
One free resource which makes it easier for business owners and public relations professionals to manage their visibility is the useful Google News Alert.
Google News, a place where you can go to read the news [...]
by Guest Blogger, Shannon Cherry
I love winter. The snow…Skiing down an Olympic mountain… The rosy cheeks on my kids… but mostly, I’m thinking about days at the beach, sunscreen and baseball.
Has the cold weather already got me thinking of a sizzling summer? Well, yes, but not in the way you imagine.
If you are looking to [...]