by Guest Blogger, Shannon Cherry Are you looking for an easy and free tool to help you get publicity for your business? One free resource which makes it easier for business owners and public relations professionals to manage their visibility is the useful Google News Alert. Google News, a place where you can go to read the news of the day, has an additional feature, called News Alerts. The news is emailed to you when you choose: On a … [Read more...]
Winter means time for your summer publicity efforts
by Guest Blogger, Shannon Cherry I love winter. The snow...Skiing down an Olympic mountain… The rosy cheeks on my kids… but mostly, I'm thinking about days at the beach, sunscreen and baseball. Has the cold weather already got me thinking of a sizzling summer? Well, yes, but not in the way you imagine. If you are looking to add publicity - and media coverage begin planning and pitching the journalists NOW. You see, due to the … [Read more...]
7 steps to make publicity part of the plan in 2010
by Guest Blogger, Shannon Cherry If you want to make 2010 a year where you become the recognized expert in your field, you need to get your name out there. But how can you do that when you have limited resources to spend? Think about using publicity. And you CAN do it. It merely takes time - and a strategy. Review the seven steps to creating your own publicity plan: 1. Determine who your target audience is. It may be more than one, but … [Read more...]
Get publicity during the slowest news time: the holiday season
by Guest Blogger, Shannon Cherry Things are winding down now that's it's the end of 2009. And if you think things are slow, just ask a news reporter. It's dreadful! But it needn't be for you or a journalist, if you are a savvy publicity seeker. A majority media professionals won't tell you this, but the slowest time of the year are holidays. And the slowest time: between Christmas and New Year’s Day. With most businesses closed or short … [Read more...]
St. Nick: Your Publicity Expert
by Guest Blogger, Shannon Cherry You better watch out! You may know him as the coolest dude during the holiday season, but did you additionally know that Santa also knows great publicity? Take a moment and think about it from a marketing and visibility standpoint. The jolly ol' elf is one of the best publicists of all time - and nobody of us have even really seen him in the flesh! So take a little advice from the chap who doesn't fit … [Read more...]
