by Shannon Cherry, Guest Blogger Blogs are a great way to get the word out about your business. It can help increase your credibility and visibility, building you a powerful presence online. That's why many look to bloggers to get the word out about their product or service. But most people don't know how to pitch a blogger correctly. Some consistently break the first rule, completely wasting their time and making their efforts reaching … [Read more...]
Branding during a tough economy
by Guest Blogger, Shannon Cherry Branding seems to lose its vigor during recession. Most consumers aren't as loyal to a particular person or brand during a recession since they are looking at their purchases differently. Therefore, you have to keep up or increase the kind of value, property, and benefits that your product or service promises its prospects. That's why it's essential to make sure to focus on building a powerful presence - one … [Read more...]
Boo!Is Your Bio Scaring Business Away?
A well written bio is perhaps one of your most powerful PR and publicity tools around. In a few compelling sentences, you have the opportunity to clearly speak your expertise, establish credibility, and create intrigue. Nancy Juetten, author of Bye-Bye Boring Bio Action Guide, has some fantastic tips on creating a great bio. "It's your story- tell it well," she advises her many clients who've had turnaround results after using her … [Read more...]
Getting radio publicity for your business – part 3
by Guest Blogger, Shannon Cherry If you've been reviewing this sequence of posts, you already know distributing a press release is a big mistake. (And if you haven't, start reading them here.) Part 1 Part 2 Who is the right person to send this to in order to get noticed? You’e wrong if you think it’s the disc jockey or host. It’s the producer. It's radio producers who create the shows you hear, including booking guests for … [Read more...]
Getting radio publicity for your business – part 2
by Guest Blogger, Shannon Cherry Previously, I instructed you how to create your topic to obtain more radio exposure. Read it here! If you want a radio professional to interview you, you need to skip the press release format and develop what's know as a Hot Guest Sheet. The first priority is to narrow the focus of your topic to develop a title that appeals to your audience. For example: If you are a life coach, you may think about … [Read more...]
