by Michele Pariza Wacek (Michele PW), Guest Blogger Want people to buy from you? (Or buy more from you?) Here's a quick thing to check – are you asking for the sale? Truly, it can be as simple as that. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking. So, what is a call to action? It's telling people what action you want them to take. Typical calls to action … [Read more...]