Facebook Tip: Listen to Bunny


Facebook Tip: Get out there and say something

Bunny, my fabulously friendly septuagenarian mom, can teach you kids (that means anyone under 55) a thing or two about Facebook. No, she's not a social media wiz, but she is a woman with the gift of gab and knows how to break the ice, keep a conversation going, and get people talking to each other. As an adolescent, I remember standing around awkwardly at social functions not sure what to do with myself. Suddenly I'd feel a nudge to the … [Read more...]

Is There an Elephant Under That Rug?


There's a fine line between bashing and illuminating, especially when you're in a position to influence others. The social media soapbox has given voice to countless issues, opinions, and stories and oftentimes you scratch your head wondering what's appropriate to say aloud and what's best left unsaid. There's a saying about denial. The "issue" at hand is like an elephant under the rug that no one is talking about. Everyone scoots around … [Read more...]

Stand Out by Engaging Your Audience: Here’s How


Yesterday I posted about engaging your followers... and how it's not always that easy. Remember that first high school dance? Remember any social situation where you felt awkward? Nobody started off knowing how to flawlessly engage. We're all learning on our feet! Here's a real life example of people jumping into a topic and getting lots of visibility from it. I love to post "Elephant Under the Rug" topics... things that are on my mind that … [Read more...]

Social Media for Visibility: Get on the Dancefloor!


What you're about to read isn't rocket science. It's no discovery I came upon in the rainforest. It's just about people... talking to each other, responding, and engaging. If you follow marketing big wigs, they're all saying you must ENGAGE your audience. Whether you're a big brand or a solo-entrepreneur, you need to engage, engage, engage. And yet people aren't... or they don't know how. And I think I've figured out why. Remember your … [Read more...]

Weeding Out the Social Networking Excuses


By Guest Blogger Loren Fogelman Everything we do is either to feel or avoid some emotion. How you feel does matter. Mindset contributes 80% to success. If your mindset is not in the right place, all of the information about marketing will not make a difference. Ready to market your business online and offline, but are procrastinating and busying yourself with activities which really don’t help?  You might want to look deeper for the … [Read more...]

Sometimes You Just Have to Say “Happy Birthday”


I still snicker when someone bemoans the day to day interactions on Facebook or Twitter as "trivial". Granted, you shouldn't be wasting your time engaged in useless conversations, but there's a lot of power in one important day: Birthdays. It can be overwhelming to a lot of people on Facebook to go to their wall and see hundreds of birthday comments, but it's such a big icebreaker it's worth wading through the Blingee cards to find the … [Read more...]