In my last post, I wrote about fame and credibility in social networking. In short, you have to always boost your credibility while raising your online visibility level. (Read the whole post for my 3 things I look for when checking out a follower)
I’m posting today to ask you to share any stories of people [...]

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“Back when I was a kid, we had to walk 5 miles in the snow to get famous… now all you have to do is get a zillion Twitter followers and you’re a superstar.”
Social media has made getting famous much easier, but does fame equal credibility?
Of course you want a high level of visibility to [...]

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Shama Hyder is an incredible social media expert who never ceases to amaze me with her great information and fun personality. Shama recently published an acclaimed guide The Zen of Social Media and has been receiving thumbs up from all around the web.
Shama and I shared a lively conversation about her book, social media, and [...]

 

 Shama Hyder Interview: Play Now | Play in Popup | Download

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 I was just interviewed by WendyY Bailey on her radio program Exceptional Experts. As we were talking about creativity, branding, lead generation with social media, and connecting authentically with prospects, we realized that our first interaction on Twitter was motivated by… food!
Fast forward almost a year and we’ve shared many Tweets through the months and [...]

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Here’s a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter,  and a host of activists. 
I was reading about this on David Meerman Scott’s blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks
To say “sounds like Skittles” is an understatement of [...]

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This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal  network.
In Part 1, I talked about brandjacking and hash tag opportunism. If you’re looking to build a credible reputation online, to attract leads based on integrity and quality, then those [...]

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Imagine you’ve worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages.
It’s happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently.

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I just wrapped up an interview for the website LoveToKnow.com,  talking about social networking for business. 
Much thanks to writer Jeanne Grunert for the invitation to the interview. She is one of the best interviewers I’ve ever worked with- warm and natural and really gives her readers great value. 
Read the article here, it includes some of [...]

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Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone!
What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in [...]

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I was just reading Publicity Hound Joan Stewart’s ezine from this week, chuckling at her list of social networking annoyances.
From too many unnecessary “thank you’s” to the neverending stream of Twitter pitches, she definitely got me thinking of what is currently my pet peeve of social networking:
Stepford Wife Responses.

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