How to Take a Break from the Social Media Limelight


This past year has been fascinating as social media not only put more voices and visions out into the world, but also catapulted a number of people from relative obscurity to the limelight. Not everyone is cut out to do the limelight 24-7, so what do you do when you need a little break? Should you pre-schedule Tweets during an anticipated absence to make it look like you're still in the mix? Should you simply log off and … [Read more...]

Facebook Pages the Impact Marketing Way


Note the connection opportunities present throughout.

by Guest Blogger, Maria Reyes-McDavis Whether you need a Facebook Page or not is no longer in question. The real question is how you’ll use a Facebook page in the big picture of your online marketing to create Impact and results. There are 3 steps to get to the right answer for your business. This is the first of 3 posts that will explore the reality of marketing your business with Facebook pages. Impact Marketing: Connect + Engage + … [Read more...]

Time to Purge Your Social Media Followers?


In a recent class I taught on creating profitable relationships via social media, I emphasized (more than once!) how important it is to have a community of well matched followers in your online social networks. Social Media Purge: Size Isn't Everything Too many people are gripped by the fear of "missing out on something" or "not being taken seriously" if they don't have 5 digit followings. The number doesn't equate your success in business. You … [Read more...]

Taking Social Media Offline: How to (gasp!) TALK to Contacts


retro woman on phone

Social media is phenomenal for connecting with prospective opportunities, but at some point you want to do more than Tweet your way into business with someone. Consider having a getting to know you phone conversation with 1-2 of your social media contacts each week. This is a smart social media strategy for several reasons: 1. It stands out: people will remember you for reaching out and taking the time to get to know them. 2. You'll leave … [Read more...]

Social Media Tips: Back to School Basics


NancyCitlalliatSchool-small

Social media tips start to resemble the advice our parents gave us on the first day of school when you see how both situations are influenced by relationships. If you're using social media marketing to generate attention for your business and engage your followers, think back on what you learned at school and apply that wisdom to your business today. Need a quick refresher? Never fear. I just sent my daughter off to her 1st day of 1st grade … [Read more...]

Social Media Time Wasters


Have you ever fallen into a Facebook stupor? You know, you lose track of time clicking and commenting then suddenly realize 3 hours have gone by. You feel a tinge of guilt... maybe an upwelling of justification as you struggle to figure out if you just wasted your time or were diligently schmoozing your network. Everyone wants to know what constitutes time well spent and time wasted on Facebook, Twitter, etc.  So how do you know the … [Read more...]

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