Click here: Listen to this blog post As the dog days of summer linger, everyone has vacation on their minds- including several of the people already signed up for my upcoming teleclass "How to Get Free Publicity and Attract New Clients with the Power of Social Networking". They're registered for the class, but while I'm teaching away in my home office, they'll be out playing beach volleyball in Cabo or standing in line at the Louvre to see … [Read more...]
It’s a Party All the Time with Social Networking
When I teach about social networking, I often refer to familiar analogies to explain the various types of social networking sites. My favorite: THE PARTY ANALOGY. MySpace is like the big open kegger/block party where anyone and everyone is invited. They spill beer on your carpet and eat all your food, but it's all in good fun. Facebook is like that cool warehouse party where you need a secret password to enter. It takes some effort … [Read more...]
Finding Your Ideal Client in the Sea of Your Target Market
Last week I spoke with a prospective client about doing some rebranding, social networking, and PR work for her. As we spoke, I asked an extremely important question: Who is your target market? She paused. "Anyone who breathes?" Hmmm, that's a pretty wide expanse but not an uncommon answer, even from people already in business. Knowing your target market is essential for any work I do with clients. In my private coaching and … [Read more...]
Sizzling Social Networking: Nancy Gets Interviewed by Dave Buck
Wow, what a thrill to be interviewed by Dave Buck, the head of Coachville and host of the Coachville Caffeine radio show. Coachville (back in the Thomas Leonard days) was my 1st stop for "how to be a coach" and holds a dear place in my heart. I felt like I had just stepped into the inner circle of cool coaches by conversing with him. I've always loved Dave's work and his attraction to encouraging clients to play up their quirks (my kindred spirit … [Read more...]
Social Networking Mindset Tip#2: Be Approachable!
Listen to the director's cut podcast version of this article When you use social networking to market your business, you'll increase your love for the medium (and profitable results) when you make sure you're coming across as approachable. Whether you're outgoing or shy, your approachability quotient will make the difference in your successful connections on sites like Facebook, Twitter, Linked In, and more. (Aside: people who hire me … [Read more...]
Social Networking Mindset Tip #1: It’s Not About Numbers
Listen to the podcast version of this article As internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like Facebook, Twitter, and Linked In. In the world of social networking, the hard sell approach is as welcome as … [Read more...]
