I was just interviewed by WendyY Bailey on her radio program Exceptional Experts. As we were talking about creativity, branding, lead generation with social media, and connecting authentically with prospects, we realized that our first interaction on Twitter was motivated by… food!
Fast forward almost a year and we’ve shared many Tweets through the months and [...]

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Here’s a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter,  and a host of activists. 
I was reading about this on David Meerman Scott’s blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks
To say “sounds like Skittles” is an understatement of [...]

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This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal  network.
In Part 1, I talked about brandjacking and hash tag opportunism. If you’re looking to build a credible reputation online, to attract leads based on integrity and quality, then those [...]

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Imagine you’ve worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages.
It’s happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently.

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Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone!
What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in [...]

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Celeb Ashton Kutcher broke the current Twitter record April 17 when he amassed 1,000,000 followers…and with Oprah, Sean Combs, Lindsay, Paris, and Kim’s sunburn making the rounds it looks like more celebrities will be using Twitter.
Before you start moaning and groaning about how Hollywood is skewing the Twitterverse, check out what’s behind Ashton’s quest for [...]

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On a recent blog post I posed the question “What would you do with 250,000 Followers on Twitter?”

That was in response to celebrity Tweeters who are broadcasting their fab lives, and here I am wondering if any substance will show up. (Why do I torture myself like that?)
I have to remind myself that I work with [...]

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On several recent interviews, I’ve been speaking to audiences about the process of moving someone from Observer to Follower to Fan to Lead to Client using social networking.
It’s answering the question “How do people make money with social networking?”
My answer: PROVIDE IRREPLACEABLE VALUE.

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My friend Maria Reyes McDavis recently interviewed me to ask how I get people to respond to my Tweets. (You can get the audio and downloadable action guide HERE)
In that interview, I covered a few of my strategies such as asking a great question and watching how people respond.The interview and action guide go into [...]

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There’s nothing like the right kind of motivation to kick start a day… or is there?

Motivational tweets are an easy way for Twitter users to show value to their followers… but that plan can backfire if you’re not careful.
The problem motivational Tweeters face is coming off as fake, preachy, saccharin, syrupy, or just plain one-dimensional.
If [...]

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