Twitter Marketing

Twitter Followers or Spollowers?

by GuestBlogger on September 11, 2009

in Twitter Marketing, Uncategorized

by Guest Blogger, Lou Bortone
How many Twitter followers do you have?
Certain celebs have hundreds of thousands, while other Twitter “elite” boast tens of thousands. While most social media gurus agree that it’s not all about the numbers, I’d be willing to bet that you’d like to have more rather than less Twitter [...]

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Starbucks and Twitter: Hash Tag Hell

by Nancy Marmolejo on May 26, 2009

in Twitter Marketing

Here’s a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter,  and a host of activists.
I was reading about this on David Meerman Scott’s blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks
To say “sounds like Skittles” is an understatement of [...]

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How to Spot a Twitter Parasite- Part 2

by Nancy Marmolejo on May 25, 2009

in Twitter Marketing

This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal  network.
In Part 1, I talked about brandjacking and hash tag opportunism. If you’re looking to build a credible reputation online, to attract leads based on integrity and quality, then those [...]

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How to Spot a Twitter Parasite- Part 1

by Nancy Marmolejo on May 22, 2009

in Twitter Marketing

Imagine you’ve worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages.
It’s happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently.

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Inc Magazine and Twitter’s Biz Stone, I Stand Corrected

by Nancy Marmolejo on May 1, 2009

in Twitter Marketing

Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone!
What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in [...]

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