Processes? Systems? What are they anyway?


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by Guest Blogger, Sandy Martini Several years ago, I purchased a "system" geared towards getting new clients -- it was very comprehensive and well-written. Until I got to the last chapter on setting up processes and systems for marketing. There was a chapter title page, followed by blank drawings asking you to fill in what YOUR processes and systems were. I laughed and then laughed even harder (it was that or cry)...if I had my own … [Read more...]

Creating Product Launches Which Produce


by Guest Blogger, Sandy Martini When it comes to creating products and services that your ideal clients will fall over themselves to get; the Field of Dreams movie quote “If you build it, he will come”, just doesn’t apply. All too often I see entrepreneurs spend weeks and months creating a great product and, in the end, they’re lucky to recoup the cost (forget about the time) involved. All the frustration and desperation could … [Read more...]