by Guest Blogger, Lou Bortone How many Twitter followers do you have? Certain celebs have hundreds of thousands, while other Twitter “elite” boast tens of thousands. While most social media gurus agree that it’s not all about the numbers, I’d be willing to bet that you’d like to have more rather than less Twitter followers. C’mon, who wouldn’t? After all, in order to market our businesses, we need to reach people – and … [Read more...]
Starbucks and Twitter: Hash Tag Hell
Here's a lesson in the new world of marketing brought to us by coffee giant Starbucks, Twitter, and a host of activists. I was reading about this on David Meerman Scott's blog where he referenced a post by Simon Owens about an ill-fated social media campaign by Starbucks To say "sounds like Skittles" is an understatement of a viral campaign gone haywire. … [Read more...]
How to Spot a Twitter Parasite- Part 2
This is Part 2 of a series on spotting Twitter parasites who will leach off your visibility and suck the life out of your personal network. In Part 1, I talked about brandjacking and hash tag opportunism. If you're looking to build a credible reputation online, to attract leads based on integrity and quality, then those tactics will definitely defeat all positive efforts. … [Read more...]
How to Spot a Twitter Parasite- Part 1
Imagine you've worked hard to build a loyal network of followers and fans on Twitter, only to discover that someone is taking advantage of your visibility to slip in their promotional messages. It's happening a lot and as an advocate for ethical and sincere marketing, I want to spotlight a few incidents that have happened recently. … [Read more...]
Inc Magazine and Twitter’s Biz Stone, I Stand Corrected
Oh yummy, a nice big slice of humble pie dished up for me by the kind editors of Inc Magazine and Twitter co-founder Biz Stone! What can I say, I gave up wheat in January and the detox process may have impaired my good judgment when it comes to thinking before spewing off my opinion in a snarky tirade. It all began with an intense back and forth with the Tweeples on proper Twitter terminology. We Tweet... or do we Twitter? Are you … [Read more...]
Ashton Kutcher @AplusK Gets a Million Followers on Twitter
Celeb Ashton Kutcher broke the current Twitter record April 17 when he amassed 1,000,000 followers...and with Oprah, Sean Combs, Lindsay, Paris, and Kim's sunburn making the rounds it looks like more celebrities will be using Twitter. Before you start moaning and groaning about how Hollywood is skewing the Twitterverse, check out what's behind Ashton's quest for the top spot. … [Read more...]
