Where Does Trust Fit Into Business?


Elvis Costello, Trust

Where Does Trust Fit Into Business? In my business and marketing, trust is the goal. I was raised in a family business where we understood the know-like-trust factor very well. When people get to know you, then like you, they'll trust you. And it's much easier to engage in a transaction when trust is established than without. One of the reasons why I have prospective private clients schedule a 20-30 minute chat with me before deciding to … [Read more...]

Running Your Business From Plan B


Plan B- it may look like a maze, but there could be a prize at the end

Running Your Business From Plan B You know the old adage, "If you fail to plan, you plan to fail"? I'd like to add a footnote to that. "And if you fail to have Plan B, you're really in trouble." The secret to keeping Plan B in mind, is that you don't always know what it's going to be. It may require you to think on your feet, be spontaneous, and even try something new. I've had a host of Plan B moments in my online business, so I'm … [Read more...]

3 Tips to Succeed with Internet Marketing (Not the Same Old, Same Old)


3 Tips to Succeed in Internet Marketing

by guest blogger, Michele PW Internet Marketing not your "thing?" Never fear -- 3 Tips to Help You Succeed with Internet Marketing The Internet -- it's a dream come true for entrepreneurs. I mean, what other medium in the history of the planet allowed you to start a business from the comfort of your home and with little to no marketing budget sell your products and services anywhere in the world? Alas, the problem with dreams is you have … [Read more...]

This is What I Want For You (Insights From Writing A Sales Letter)


image by Mike "Dakinewavamon" Kline

My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]

How to Stay Relevant in a Crowded Marketplace


Are your ideal clients clamoring for YOU?

A few years ago I was backstage at a big event, hanging out with the other speakers and (as we often do) talking shop. One speaker, a well known internet marketing expert, said something to me I'll never forget. The topic had to do with the directions our businesses were taking. She was adding in a big dose of social media training and consulting to her mix, along with other online visibility strategies. Then she peered at me with a slightly … [Read more...]

Visibility and Leadership: 7 Steps to Be the BEST In Your Field


7 Pillars of Success

by guest blogger Lisa Marie Platske, www.LeadershipSuccessSummit.com Born with the gift of hospitality, I fell in love with the art of leadership in my teens. Leadership is influence -- nothing more and nothing less. As a small business owner, leadership can be the difference between a waiting list for your services, and happy, successful clients, or just eeking by. Ask yourself, where are you headed? Who is following you? Are you going … [Read more...]