This is What I Want For You (Insights From Writing A Sales Letter)


image by Mike "Dakinewavamon" Kline

My recent post on staying relevant struck a chord deep within myself and others. What's important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That's just a little aside. What I really wanted to share is how writing a sales page gave me a huge blast of insight and opened up my voice in a way that I really like. The sales page is geared towards people who want to work … [Read more...]

How to Stay Relevant in a Crowded Marketplace


Are your ideal clients clamoring for YOU?

A few years ago I was backstage at a big event, hanging out with the other speakers and (as we often do) talking shop. One speaker, a well known internet marketing expert, said something to me I'll never forget. The topic had to do with the directions our businesses were taking. She was adding in a big dose of social media training and consulting to her mix, along with other online visibility strategies. Then she peered at me with a slightly … [Read more...]

Visibility and Leadership: 7 Steps to Be the BEST In Your Field


7 Pillars of Success

by guest blogger Lisa Marie Platske, www.LeadershipSuccessSummit.com Born with the gift of hospitality, I fell in love with the art of leadership in my teens. Leadership is influence -- nothing more and nothing less. As a small business owner, leadership can be the difference between a waiting list for your services, and happy, successful clients, or just eeking by. Ask yourself, where are you headed? Who is following you? Are you going … [Read more...]

Online Visibility Tip: Listen to Your Kid


Another great day in the life...

I recently hosted two fabulous clients here at Casita Nancita (aka my house) for a private in-person retreat. For a full day we hammered out a solid plan for each person to follow and created a take-action-now revenue path that will continue to bless them with cash flow and great clients. They're already successful and awesome, but we've now taken them each from good to great. That evening, my daughter found the flip chart and markers still … [Read more...]

Fearless Visibility- How to Get Out There No Matter What


Be Not Afraid of Visibility

As a spokesperson for getting more visibility for you and your business, I'm often asked questions from people who equate "visibility" and "online visibility" with loss of privacy. The fear is that everyone will know your every move, that whatever you put out will be up for public scrutiny, and that someone somewhere will call you out for the fraud that you are. (Not that you're a fraud, but you'd be surprised how many experts harbor that … [Read more...]

Death By Yelp


Death by Yelp

It happened yet again. I did a search for a local business and the first thing that popped up wasn't their website, but their Yelp review page. Ouch. Ugly review after ugly review filled the page, with some pretty bad horror stories. And yes, these horror stories did leave an impression on me and this business. I'm a huge fan of Yelp and often write reviews for the businesses I patronize. Yes, I've sent in a few zingers (hello, Sonic … [Read more...]