Online Visibility Tip: Listen to Your Kid


Another great day in the life...

I recently hosted two fabulous clients here at Casita Nancita (aka my house) for a private in-person retreat. For a full day we hammered out a solid plan for each person to follow and created a take-action-now revenue path that will continue to bless them with cash flow and great clients. They're already successful and awesome, but we've now taken them each from good to great. That evening, my daughter found the flip chart and markers still … [Read more...]

Fearless Visibility- How to Get Out There No Matter What


Be Not Afraid of Visibility

As a spokesperson for getting more visibility for you and your business, I'm often asked questions from people who equate "visibility" and "online visibility" with loss of privacy. The fear is that everyone will know your every move, that whatever you put out will be up for public scrutiny, and that someone somewhere will call you out for the fraud that you are. (Not that you're a fraud, but you'd be surprised how many experts harbor that … [Read more...]

Death By Yelp


Death by Yelp

It happened yet again. I did a search for a local business and the first thing that popped up wasn't their website, but their Yelp review page. Ouch. Ugly review after ugly review filled the page, with some pretty bad horror stories. And yes, these horror stories did leave an impression on me and this business. I'm a huge fan of Yelp and often write reviews for the businesses I patronize. Yes, I've sent in a few zingers (hello, Sonic … [Read more...]

Business Tips I Learned From a Rat in My Yard


Business Tips I learned from a rat in my yard

I recently did something scary. I picked up a dead rat. Ewww, I'm grossing out just thinking of it but I mustered up the courage, brought in my film crew (aka my 3rd grader) and embarked on the dastardly deed of disposing of the little guy. If you have issues with dead rodents, scroll down and read the business tips- seriously, I wasn't planning on a blog post about business lessons learned from a dead rat, but sometimes the muse strikes me … [Read more...]

Dammit Jim, Is Your Marketing Confusing Your Prospects?


Dammit Jim

Doing a simple  favor for a client or answering a question publicly about something outside of your natural strengths can spell CONFUSION for your business. In an effort to please, help and maybe even make some money, many coaches and consultants will step out of their natural strengths and take on projects that they CAN do but don't necessarily enjoy. When Lynda-Ross Vega and I teach Spotlight U, one of the main points we drive in is that … [Read more...]

Knockout Branding Tips from Boxers


Mark Wahlberg as "Irish" Mickey Ward, Christian Bale as his brother Dicky Ecklund

Maybe I've watched The Fighter on Netflix a few times too many, but I'm fixated on boxers right now. I'm a wimpy boxing fan,  turning my head or closing my eyes through most  matches, but BOXERS themselves are some of the best of the best when it comes to branding. When I see boxers and the way they differentiate themselves, the marketer in me stands up and cheers as much for their branding as for their pugilistic skills. Apply this to … [Read more...]