By Guest Blogger Sandra Martini:
An escalator is a system – it’s a moving staircase with one purpose. . .to support people (“clients”) as they go from one place to another in a smooth and consistent way.
Extreme Client Care™ requests that you provide exquisite and, when compared to what others offer, extreme, client care so that your clients can’t help but tell others about how great your business is.
Extreme Client Care™ creates an experiential business – one where doing business with you becomes about the overall experience and not the simple transfer of money.
When you combine Extreme Client Care™ with Escalator Marketing™, you have a business which provides support and client care so consistently and so effortlessly that clients become raving fans with no desire to look elsewhere.
And that’s where the retention happens. . .over and over and over.
It’s not sexy. It’s not glamorous. It IS darn effective.
Practicing Extreme Client Care™ is simply a matter of putting yourself in your clients’ shoes and asking how they’d like to be treated. . .and then going one step further.
Take a few minutes to think about all the programs, products and services you’ve bought in your life – business and personal.
Now think about those instances which stand out to you as fabulous customer service or great experiences.
What was different about those experiences, how were you treated, how did you feel? Grab a piece of paper and make a list.
Providing Extreme Client Care™ doesn’t have to be expensive or time consuming. Here are a few sample ways to include it in your business:
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After reviewing the above, and adding any other Client Care “touches” you, and your clients, enjoy, which ones will you implement starting today?
About the Author:
Sandra Martini (www.SandraMartini.com), creator of Escalator Marketing™, is a strategic marketing and productivity mentor who shows creative heart-based entrepreneurs how to create sustainable businesses without losing their integrity or their minds.
