Cool Online Brands: Who Are Your Favorites

Cool Online Brands- Who Are Your Favorites?

To continue this mini-series on branding and rebranding, I turn the microphone to you now.

I invite your comments on the following questions:

1. Who are your favorite online brands? It can be for products, services, consultants, authors… you name it.

2. Has someone rebranded lately and you LOVE what they’ve done?

For example, my friend Leesa Barnes recently rebranded herself from a podcasting expert to Marketing Fit. She went through some soul searching and absolutely nailed a brand that is memorable and true to her.

I have also witnessed internet marketing guru Ali Brown take away her Ezine Queen brand and replace it with the more motivational “Ali” brand.

Both Leesa and Ali did wonderful jobs of finding their new voices.

Now it’s your turn. Share your favorite sizzling brands in the comments below (if you want to link, be sure to write http:// before the web address) Thanks!

Share and Enjoy:

Tags: online branding, rebranding

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “Cool Online Brands- Who Are Your Favorites?”

Ali
November 10th, 2008 at 8:35 am

I love what Lorrie Morgan-Ferrero did with her re-branding. Chic, Sexy, Slick and speaks clearly to her target market.

I know it takes a lot of soul-searching to hit the successful rebranding mark, but it’s all worth it….and yes, it all starts with soul-searching”.
Jen Blackert
November 10th, 2008 at 12:19 pm

I would agree with the Ali and Lorrie brands. I think Shama Hyder, James Roche and Mari Smith - has made some pretty sweet brands too
Leesa Barnes
November 11th, 2008 at 6:30 am

Ugh, rebranding was the most horrific thing I’ve been through. Well, actually, no, tearing a ligament in my knee tops my list of things not to do, but I put this rebranding right up there.

Nancy and I chatted by phone about this, so she knows exactly what I was going through. I cried, I was angry, I laughed. I worked with my coach to figure out my unique personality and how my experiences can help my target market. It was excruciating.

But I’m finding that what makes a brand successful is not copying someone else’s, but finding your own true voice.

I love seeing LoMo on video. She’s fun, cheeky and vibrant. I told her that she reminds me of Phyllis from Y&R and she thought it was a clever comparison.

Also love what Ali Brown has done. Her new brand seems fresh and exciting. Can’t wait to get a copy of her new magazine in my hands.

And lastly, you, Nancy. I remember doing a podcast interview with you back in 2006 when you were just a coach. There was nothing that made you stand out in my eyes. Fast forward to today and wow! Just love how you’ve rebranded yourself as well. Fresh, vibrant, well, viva!

Remember - branding is NOT about copying someone. It’s about letting your personality show through.

Leesa Barness last blog post..My So Called Vegan Diet: Week 1
Simon Ford
November 12th, 2008 at 12:49 am

Hey Nancy,

A smart marketer once told me that branding is just a word used by advertising agencies to justify a budget. That great products brand themselves & thats all there is to it.

I may be slightly off center with this angle but I love the branding debate, this is a great opportunity to put this question out if you don’t mind.

Like the chicken and the egg conundrum what comes first. A successful person, product or service or their well known brand..? I say well known because if the person, product or service fails, so does their brand.

In the examples you gave did these successful people not evolve into something that lead to them requiring a better logo, slogan and message to represent who they had already become..

It’s a fine line but an intriguing one that has many complex dynamics that I would love explore with you some day..<-;

Thanks for the work you do…You Rock..!

Simon Fords last blog post..Credit where credit is due…
Angel Aviles-McClinton
November 12th, 2008 at 1:38 am

I notice some rebranding from Blog Expert Maria Reyes McDavis at http://www.websuccessdiva.com/ Love her.

On a corporate note: No one seems to touch Whole Foods when it comes to branding on and offline. They have really embraced social media with a great blog twitter profile and youtube channel.

Angel Aviles-McClintons last blog post..Twitter Updates for MediaMojito
Sam Adkins
November 12th, 2008 at 3:37 am

I think Karen Knowler has a good strong brand that really suits her but I know she is evolving so I am waiting to see where she will go with that one soon…..
Kendall SummerHawk
November 12th, 2008 at 11:21 am

The branding process for Soul-Preneurs is like dark chocolate - yummy at the end but bittersweet in the beginning!

Having been the “behind the scenes” coach for the creation of your amazing Viva Visibility brand, Debbye Cannon’s emerging BusinessMomMentor brand, Helen Graves’ CrackerJackOnlineMarketing and others, I can share with you that the soul of your brand comes from weaving together something you love, that is totally “you”, with the actual work you perform.

THIS is what makes an awesome brand that seems to catch on like wildfire, because it’s authentic, powerful and expressing your Soul’s Divine Purpose.

Kendall SummerHawk
The “Horse Whisperer” for Business