Having been the "behind the scenes" coach for the creation of your amazing Viva Visibility brand, Debbye Cannon's emerging BusinessMomMentor brand, Helen Graves' CrackerJackOnlineMarketing and others, I can share with you that the soul of your brand comes from weaving together something you love, that is totally "you", with the actual work you perform.

THIS is what makes an awesome brand that seems to catch on like wildfire, because it's authentic, powerful and expressing your Soul's Divine Purpose.

Kendall SummerHawk

The "Horse Whisperer" for Business

On a corporate note: No one seems to touch Whole Foods when it comes to branding on and offline. They have really embraced social media with a great blog twitter profile and youtube channel.

<abbr>Angel Aviles-McClintons last blog post..Twitter Updates for MediaMojito</abbr>

A smart marketer once told me that branding is just a word used by advertising agencies to justify a budget. That great products brand themselves & thats all there is to it.

I may be slightly off center with this angle but I love the branding debate, this is a great opportunity to put this question out if you don't mind.

Like the chicken and the egg conundrum what comes first. A successful person, product or service or their well known brand..? I say well known because if the person, product or service fails, so does their brand.

In the examples you gave did these successful people not evolve into something that lead to them requiring a better logo, slogan and message to represent who they had already become..

It's a fine line but an intriguing one that has many complex dynamics that I would love explore with you some day..<-;

Thanks for the work you do…You Rock..!

<abbr>Simon Fords last blog post..Credit where credit is due…</abbr>

Nancy and I chatted by phone about this, so she knows exactly what I was going through. I cried, I was angry, I laughed. I worked with my coach to figure out my unique personality and how my experiences can help my target market. It was excruciating.

But I'm finding that what makes a brand successful is not copying someone else's, but finding your own true voice.

I love seeing LoMo on video. She's fun, cheeky and vibrant. I told her that she reminds me of Phyllis from Y&R and she thought it was a clever comparison.

Also love what Ali Brown has done. Her new brand seems fresh and exciting. Can't wait to get a copy of her new magazine in my hands.

And lastly, you, Nancy. I remember doing a podcast interview with you back in 2006 when you were just a coach. There was nothing that made you stand out in my eyes. Fast forward to today and wow! Just love how you've rebranded yourself as well. Fresh, vibrant, well, viva!

Remember – branding is NOT about copying someone. It's about letting your personality show through.

<abbr>Leesa Barness last blog post..My So Called Vegan Diet: Week 1</abbr>

I know it takes a lot of soul-searching to hit the successful rebranding mark, but it's all worth it….and yes, it all starts with soul-searching".