Create a Client Communication Plan 1-2-3

by Guest Blogger, Sandra Martini

One of the easiest, yet most overlooked, revenue increasing strategies for ANY business is follow-up.  Here’s a simple 1-2-3 plan for implementing a Client Communication Plan in your business!
The key to creating a Client Communication Plan – a simple system for building a relationship with your prospects and clients — is to:

1. Write it down
2. Build in consistency and
3. Execute

Step 1: Make a list of ALL the things you enjoy doing in communicating with your prospects and clients. Your list could easily include:

•    writing emails and articles
•    writing blog postings
•    writing tweets on Twitter or updates on Facebook
•    sending cards or postcards via snail mail
•    posting videos on YouTube
•    picking up the phone and calling them

Step 2: Whatever it is you enjoy doing, make a list like the above, grab your calendar and determine WHEN you can *consistently* do the items on your list (or wheedle the list down if you need to).

Your goal is to strike a great balance between consistency and variety — after all, not everyone is watching videos on YouTube or monitoring tweets on Twitter.

Step 3: Execute (a.k.a. “Implement”) and continue executing. This is not a one-shot deal, you need to consistently implement (or delegate) your plan in order to see results.

And remember, whatever communication methods you choose, provide your prospects and clients with more information than promotion. This is the key to building a strong relationship.

My Request to You

Following the steps above, create your very own Client Communication Plan and make a decision to commit to it – consistency is KEY! After all, if you’re not going to be consistent in your own marketing, how can your clients trust you to be consistent in partnering with them?

About the Author:
Sandra Martini ( is an award-winning strategic marketing and productivity consultant who helps entrepreneurs create and implement the systems to achieve their visions, with services such as coaching, client systems development, consulting and Team Sandy Done 4 You Online Business Marketing & Management as well as a variety of informational products.

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