by Guest Blogger, Sandy Martini
When it comes to creating products and services that your ideal clients will fall over themselves to get; the Field of Dreams movie quote “If you build it, he will come”, just doesn’t apply.
All too often I see entrepreneurs spend weeks and months creating a great product and, in the end, they’re lucky to recoup the cost (forget about the time) involved.
All the frustration and desperation could have been averted with a simple Marketing Action Plan (MAP). And once created, the MAP becomes a system that you can use again and again.
Let’s look at a typical launch:
- You create a new ebook.
- You promote it via your social networking accounts and in your ezine and
- If you’re really on top of things, you’ve announced it to your affiliates and asked them to promote.
And now you wait. . .and wait. . .and wait for the sales to come in. After all, people are making $10,000, $20,000 a month selling information products online.
And, with a little luck, you’ve recouped your costs for artwork, shopping cart fees, etc.
And then there’s the launch which uses a MAP:
- Research to ensure your ideal clients actually want what you’re creating (Nancy wrote a great post on this)
- Plan realistic revenue goals for the product
- Build anticipation with your ideal clients by distributing content related to the topic of your new upcoming product
- Create affiliate-friendly marketing tools which doesn’t include harassing your affiliates to promote
- Host a preview teleclass (where you share valuable content) on the topic
- Launch your product
- Follow-up to ensure your clients are happy
Following the 7 Step Marketing Action Plan for every new product and service you offer will ensure that you not only make more sales, you know you’re marketing to the ideal clients, they will be happier, and will stay around a lot longer.
About the Author:
Sandra Martini is a long-time marketing and productivity consultant who helps entrepreneurs create and implement the systems to achieve their visions, with services such as coaching, client systems development and consulting and Team Sandy Done 4 You Online Business Marketing & Management.
For more business building strategies and to get your free audio series “5 Simple & Easy Ways to Put Your Marketing on Autopilot”, visit Sandy’s blog at http://www.FromTheDeskOfSandraMartini.com today.
