Gary Vaynerchuck is a social media marketing trailblazer who’s used his love of Twitter and online video to take his family’s wine business from $4 Million to $60 Million in five years.
To say he’s passionate and a maverick are big understatements!
Gary’s a wine guy who can declare a wine tastes more like an outfielder’s chew than it having mossy undertones with a hint of pineapple.
He has a resiliency and attitude that are more Jersey than Napa Valley.
Gary’s leverage of social media have made him a superstar on a couple fronts:
1. He brought a youthful audience to the wine world with his use of online video, Twitter, and other social media platforms
2. He fascinates people in the social media marketing world who want the type of payoffs he’s had.
All of this has attracted attention: Gary’s been on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. He’s been featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.
Now Gary’s got a book out called Crush It! Why Now is the Time to Cash in on Your Passion.
I got the chance to chat with Gary by phone while he was riding a train somewhere in Jersey. Something Gary and I have in common is that we both grew up in family businesses. We got to share about that, how the 4 hour work week is a delusion, and also talk about what’s coming up for Gary as his book is launching.
Listen to our chat, it’s only 12 minutes long because we were afraid we’d lose the phone connection. You got to love a guy who can ride public transportation and conduct an interview at the same time!
If you don’t see the audio player embedded in this post, Click here to listen to the Gary Vaynerchuck interview
Click HERE to go to the Crust It book website and learn more about my pal @GaryVee.
About Nancy Marmolejo
