Maybe one of the reasons singer Amy Winehouse doesn’t want to go to rehab is that she doesn’t want to face her stuff. Can’t blame her- unpacking what’s not working for you and your reasons for it are rarely fun.

I think many entrepreneurs get stuck in the Winehouse rut of resistance when they refuse to look at what’s no longer working in their brand. Maybe it’s time for them to go to rehab.

No one ever came out of rehab saying it was 28 days of unending bliss. Go watch a few movies like Clean and Sober or  28Days to get Hollywood’s take on it. In the same way, rebranding your business is no walk in the park.

“The old me was just fine, let’s forget about all this change and transformation!”

“No one will notice… I’m too busy to change things now.”

Sure, stay with what’s familiar. Even if it’s stinky, outdated, doesn’t reflect who you are, and attracts the wrong crowd… NOT!

A brand that is not congruent with who you are and what you want the world to know you as only attracts confusion and disappointment. Confusion because people aren’t really sure what you’re all about, and disappointment because you project an image on the outside that isn’t matched by the beliefs on the inside.

Oh yes, rebranding is fertile ground for waxing philosophical and a great opportunity to grow as a business and as a person. When your brand is out of alignment with who you are, then your marketing will slump. You won’t know who you are or what you’re trying to say.

My next post will give you 4 tips to remember if you decide to rebrand. I will be totally honest with you, parts of the process will suck big time, but it always feels good afterwards when the you find the true love brand for you.