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The fast pace of social networking is exhilarating. Connecting with people who, prior to this, were impossible to reach ushers in waves of new opportunities.

But don’t let the fast pace rob you of your common sense and the long term goals you have for your visibility. It’s tempting to want to take things to the limit when you meet new contacts, but if you jump into the proverbial “JV Sack” too soon, you stand to do more harm than good. Worse yet, you’ll end up a “JV Floozy”, someone who will do too much too soon… with little more left than a tarnished reputation and torrid memories. (OK, I admit I’m being melodramatic for effect!)

I know, I’m sounding like an overprotective mother, but the world of dating and romance is very similar to the world of Joint Ventures. They’re both about creating relationships and if you want one that will last, then you want to follow these tips.

1. You want them to want YOU.
Hold you own when entering Joint Ventures. If you push too hard or get yourself out there too forcefully, you risk building a long lasting relationship. Stay in your power by reminding yourself that you’re an expert, that your expertise is “medicine” for the world, and that the synergy of the Joint Venture will help you, your JV partner, and your shared audience. Hold this mindset whether you’re dealing with a bigshot or a newcomer.

2. Keep your chones on.
The temptation to get too close too quickly is ever-present. Who wants to miss an opportunity? Well, if the opportunity is premature it could do more harm than good. Set up criteria for who you’ll partner with, how you’ll do it, and what you’ll each get out of it. This will help you decide who to proceed with and who to hold off on.

3. Understand the Win-Win-Win Concept.
A powerful joint venture is one that will be of benefit to you, your JV partner, and your shared audience. If it’s all about you, then it’s out of balance. If you’re conceding just to get on the radar screen of a big name, then find ways to balance the power. If your audience has no use for someone else’s information, then ask yourself how you can make this more of a win-win-win?

4. Lead with information and being of service.
“How can I help you?” should flow from your lips. Let that guide your blog posts, your Tweets, and your Facebook wall comments. That’s the way to build relationships, not “Hi, nice to be your new friend. Let’s do a JV!” While building relationships, don’t forget to mix in a little personal touch too. Wish someone a happy birthday, comment on their picture, and break the ice in informal ways.

By taking things slowly and strategically, you’ll find that the Joint Venture opportunities found online can be extremely profitable. Don’t set yourself up for heartbreak by doing too much too soon with the wrong person. Take a steady pace and you’ll see in time that it’s worth the wait.

Learn how to do JV’s successfully using social networking. In my upcoming class How to Get Free Publicity and Attract New Clients with the Power of Social Networking, I’ll go over my “magic secrets” of social networking that will show you how to leverage relationships made online for mutual success. Space is limited in the class, so sign up today!
Click here to get more info.

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