Expert Series 1: Just ‘cuz you can swing a hammer…


There’s an old saying I learned from my Dad: “Just ‘cuz you can swing a hammer, doesn’t make you a carpenter.”

Claiming the title “expert” can feel a little daunting. For some, it can even feel arrogant. Yet for others, it’s an open invitation to overstate one’s qualifications.

  • So how do you know when to call yourself an expert?
  • How do you know when you’re stretching things too far and claiming a title you don’t yet deserve?
  • What if the Expert Police come pounding on your door at 2am demanding answers?

I’m covering these questions in the next few blog posts as part of my Expert Series.

Let’s look at social media experts as an example.

If you’re on Twitter, you’ll see lots of profiles with the words “social media expert” or “social media strategist”. For many this is a valid claim as they’ve been around and have the respect of their followers and peers. For others it’s sheer self-aggrandizement, stretching more than a bit too far.

It’s a fast moving world, and a lot can be picked up in 21 days on Twitter, but does that grant someone the right to lay claim to the title “expert”?

Yes, No, and Maybe as this series of tips will point out. (You can subscribe to my RSS feed here to stay up to date)

Today’s Tip:

The Word “EXPERT” Comes from the Word “EXPERIENCE”… remember that!

Way back when, before you could read a book on Saturday and proclaim yourself an expert on Monday, people had to prove their expert status through experience.

My great-grandfather was a master cabinet maker in Mexico, responsible for creating stunning cabinetry in churches and haciendas. He was trained at an early age in the craft, then went on to mastery level where he ultimately trained apprentices under him. No one’s work equaled his and no one could argue his expertise.

Now let’s take a look at today: If you don’t have some sort of experience to back up your claims, then you can’t claim yourself to be an expert, plain and simple.

traineeTraining does not equal experience either.

Reading a book on a subject without ever having DONE the WORK does not equal expertise.

You need training AND real world experience. Just go into a store or restaurant and have that person with the “Trainee” name tag help you and you’ll know what I mean.

Does this mean you have to sit and learn before you take action? Absolutely not.

Taking action while you learn is how things get done. Just be honest about your level of knowledge and competence.

When I post my next tip, I’m going to talk about The Expertise Gap and how to identify yourself as an expert without feeling like an impostor.

Also, a quick word for the upcoming Mastermind Lounge program. I’ve got some time sensitive deadlines that disappear quickly. If you feel called to bring your expertise to a bigger audience and know that a powerful group of peers can help you get there, then CLICK HERE for more info.

Next deadline is Friday March 20, so apply now.


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About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • http://www.changingyourstoryblog.com Melani Ward

    Great post Nancy. Looking forward to part 2.

    Melani

    <abbr>Melani Wards last blog post..Attention Entrepreneurs: 5 Shifts that Will Change Your Results Video</abbr>

  • http://www.asktheleadershipcoachnow.com/?p=39156 Ask the leadership coach » Expert Series 1: Just ‘cuz you can swing a hammer… | Web 2.0 …

    [...] Henry Neufeld posted a noteworthy aricle today onHere’s a small snippetTheresa Mayhew: I see so many people; Christopher Flores: A seminar like this is; Sandra Martini: Hi Nancy, I agree with you; Ask the leadership coach » The Myth of 1000 Friends on Facebook | Web 2.0 – Online Visibility …: [. … [...]

  • http://www.SuccessfulFinancialWomen.com Sandra Baptist, FCCA

    Great post Nancy!

    I too was very apprehensive of claiming expert status, even though I KNEW that I knew ALOT more than my followers AND have had the experience to back it up.

    It came down to "what would everyone think" and as you said "would the police come knocking on my door".

    I made the decision to claim it and boldly step out to help others.

    Thanks for this.

    Sandra B

    <abbr>Sandra Baptist, FCCAs last blog post..Manifesto</abbr>

  • http://clicktoclient.com Shama Hyder

    Hey Nancy-

    Great definition!

    Personally-I have never been shy of using the term "expert" when it makes sense.

    Experts don't have to be know it all's. They are ultimate learners. They keep up.

    <abbr>Shama Hyders last blog post..SXSW 2009 In Bullet Points-</abbr>

  • http://www.ezbusinessgrowth.com Yvette

    Fantastic post Nancy!

    My husband always brings up that old, but wise saying about the hammer. Its so true though.

    I'm looking forward to the rest of the series..

    I've had *issues* in the past claiming myself as an expert, and like Sandra mentioned it has come down to what people think, and I certainly do not want the police to come knocking on my door, but my mentor stamped that *fear* out of me.

    The other side of the coin is that if someone is new to a market then they might feel that using the word expert in their title is a good strategy. It is, only if you can demonstrably prove it.

    I can smell a mile away when a so called "expert" is just winging it, maybe is that whole whole women instinct thing ;-) And there are certainly plenty of ways you can tell when someone is not the real thing, especially how transparent things have gotten today.

    I might not use the word expert in my title, but I do say I'm an expert if the situation calls for it.

    I've chosen to claim it, owned it, live it and lead the way.

    Yvette

  • http://www.amethystwyldfyre.wordpress.com Amethyst Wyldfyre

    As always you are so clear and on point with your advice Nancy – I'm looking forward to the next post – Mastery includes the ability to claim it for ourselves too – there are some who remain in the state of "perpetual" trainee – always thinking that they need one more class, or book, or program before they'll be ready – Thank YOU for demonstrating Mastery every day in every way!

    Love and infinite light, Amethyst

    <abbr>Amethyst Wyldfyres last blog post..The Visionary Vibe Report – Energy UPGrades!</abbr>

  • http://awakenyoursoul.wordpress.com Peggie Arvidson

    Thanks Nancy,

    I remember when my first coach was helping me stand out as an expert in my business (pet-care). I was intimidated at first and worried about what others would say. However, in that case, I had become an expert (my revenues, happy clients and time off proved it!) and it was satisfying to be established that way.

    Now that I've sold that business to pursue hand analysis and soul-preneur coaching full-time I'm not so quick to proclaim the expert-label. Yet, because of my 1+ years on Facebook and Twitter etc. I've been asked by many smaller networking groups and adult education sites to teach what I know to newbies and Im delighted. I still go to the "experts" for the newest things, and to keep up and learn, but I also know there is a gap — those who hardly use email yet want to try social networking and I'm having a great time helping them. It's become a part of my coaching tool chest, but I have never, ever stated that I'm a social media expert (that's not the mantle I wish to wear – there are many others who can do that better! ;) )

    Thanks for a great post!

    Peggie

    <abbr>Peggie Arvidsons last blog post..Musing</abbr>

  • http://www.prosperouscoachblog.com Rhonda Hess, Coachin

    Right on! And the way to become an expert is to focus your time and energy on working with and on one niche / niche market rather than being all over the place with who you're serving and how.

    <abbr>Rhonda Hess, Coaching Business Success Strategists last blog post..Coaching Clients – Can We Want Too Much for Them?</abbr>

  • Marvin Towler

    Hi Nancy,

    Great topic. I was just reflecting on this the other day. I have been taking action while learning for over 2 years and when I recently learned of my Facebook Grader status I am re-evaluating my branding. I am glad that you are addressing the issue and I would love to get your feedback on an idea that I have.

    Thanks,

    Marvin

  • http://www.TheNetworkingMasters.com Gina Bell

    Hi Nancy!

    The social media expert thing IS getting a bit ridiculous isn't it (I mean… the 21 days on Twitter and now I'm an expert "thing"). So happy you've addressed it here in your post.

    This is a great topic and I can't wait to hear more about The Expertise Gap. "Just be honest about your level of knowledge and competence." is great advice for those struggling with expert status.

    My Best,

    ~ Gina

    <abbr>Gina Bells last blog post..March Private Member Only Q & A Coaching Call</abbr>

  • http://www.michelepw.com/blog Michele PW

    Hi Nancy,

    Wow, you've hit my bugaboo. I was one of those people who used to say "let me do one more thing and then I can call myself an expert." (Hint — when Baeth Davis read my hands she said my life's lesson was stepping into my power, enuff said.)

    However, not everyone has the same life lesson. And, just like people who have been on Twitter for 21 days and are calling themselves a Twitter expert, there's also all the people out there who read a book about Internet marketing, then decide to make money on the Internet by selling a book about Internet marketing, even though they've never actually sold anything on the Internet. (Remember that old commercial "I'm not a doctor but I play one on tv?" Just like that.)

    So I guess what it comes down to is do your homework. Have you picked a mentor who is walking their walk and has the experience to prove it, or are they just a little less wet behind the ears than you are? Whether you actually invest money or are just reading their blog posts regularly, know who you are following.

    <abbr>Michele PWs last blog post..Business Success Strategies — Are You On a High or a Low?</abbr>

  • http://www.vivavisibilityblog.com Nancy Marmolejo

    Wow! What a great round of comments. Michele, your "little less wet behind the ears" analogy is great.

    And for some people that's perfectly fine, especially in a fast moving world. But we all know that too many people have been hurt or lost money by placing their faith in the wrong mentors.

    I am happy to hear the honest comments people are making about this topic. When we can clearly own and articulate our value as professionals, it is good for our businesses and good for our industry.

    And I certainly don't want anyone to feel enslaved to obscurity… I am writing this series really to challenge us all to step up our lifelong learning and stay sharp.
    :-)
    Nancy

  • http://victoriaplayer.com Victoria Player

    Hey Nancy,

    Some say that you only need to know 2% more than your target market to be considered an expert!

    I guess that's part of it…. the level your target market is at. There will always be those that have a greater level of expertise and to them you may not be considered an expert. But for those just starting out within any given industry you may well be the perfect, less intimidating choice.

    Looking forward to the rest of the posts in the series.

    Victoria :)

    P.S. – Love the name of your new program, Mastermind Lounge. Will head over there now and check it out.

  • http://www.vivavisibilityblog.com Nancy Marmolejo

    Victoria, you'll definitely want to read my next post on The Expertise Gap. Your 2% statement is not too off the mark!

  • http://www.AmericasProductivityCoach.com Ellen McNeill

    Great post–and I enjoyed and learned from your teleseminar the other night. When will you be posting the rest of this? How will I know when to check. Thanks for the post.

  • http://www.peopleempowered.com.au Maree Harris

    Nancy, you've really hit on a issue that affects us all here. I'd like to add another dimension to this discussion. I read a great book some years ago called "Professional Expertise: Practice, Theory and Education for Working with Uncertainty" by Fook, Ryan & Hawkins (2000). It was about professionals but is relevant to this discussion. They made a distinction between "experience" and "expertise". They said that there were some people who were very "experienced" at what they do but that everything they did was based on past actions and routines. In other words they became experienced because they did the same thing over and over again. They saw the "expert" practitioner as someone who had the ability to identify what is new and unique and could respond to that readily, someone who takes ideas and thoughts from all different areas of experience and translates it into answers for the present, someone who takes risks and worked on the cutting edge. They saw the need to differentiate between practice which is good because it is well-practised, tried and tested and that which is good because it achieves new standards and works in new situations which do not meet the norm. I'd always seen myself as an experienced practitioner but I could never identify with those who did the same things over and over. I was one who always went with new ideas and trail blazing new territory. This was the expertise I identified with. This is the sort of "expert" we need in these challenging and times, not the "expert" who has become an expert by doing the same things over and over.

  • http://www.vivavisibilityblog.com Nancy Marmolejo

    Maree:
    Great comment and thank you for the distinction. We must all be trailblazers, taking what we know well (experience) and infusing it with creative thinking and the courage to go to the cutting edge.

  • http://merchantofnewyorkcity.com Christopher

    Nancy, your "1000 friends" teleseminars warn people against false notions of being established among social media users. Knowing your experts could also mean watching out for websites that "grade" people as being "follow-worthy". It's very easy to use these sites and tools to proliferate this idea that tells people who are the experts and who's not.

    Another thing that I thought tied well is your philosophy of the "medicine" we put forth in the world. Nancy, how many "medical mistakes" occur out there from false experts and misdiagnosis on the part of the expert AND the follower.

    If you follow along that train of thought, you will begin to see how much healthier the world is when people recognize expertise for what it really is whether it is their medicine or the medicine of others. Everything else (the false expertise) … can get someone sick :)

    <abbr>Christophers last blog post..Make a St Patricks Week. We Could Give A …</abbr>

  • http://www.vivavisibilityblog.com Nancy Marmolejo

    Chris, thanks for bringing up the topic of sites that grade. Wow, this post really stirred up the pot! As much as I love getting high grades, I also realize there is nothing in those numbers that will tell people the quality of my interactions or how I leverage my social media visibility to bring in more money and clients.

    As far as medical mistakes, I believe that when a person is working from the heart and tightly aligned with the right target market/ideal client, that doesn't become an issue. It's when someone is selling one-size-fits-all cures that all hell breaks loose. That's why I keep my Mastermind Programs very fresh and authentic. I interview people who want to join and make sure we all have a complementary blend of "medicine" to offer one another.
    :-)
    Nancy

  • http://www.physicians1.mobi Diusianuani

    Great site this vivavisibilityblog.com and I am really pleased to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor :)

  • http://vivavisibilityblog.com/expert-series-part-2/ Expert Series Part 2: The Expertise Gap

    [...] Last week I started my “Expert Series” to discuss the topic of what it takes to claim the title “Expert”. You can click here to read the first post “Just ‘Cuz You Can Swing a Hammer” [...]