Facebook Events is a function on Facebook where you can create an invitation to an event, then share that invitation with your entire network. Sounds innocent enough until people with no consideration step into the scene and turn it into a spam-fest.
Here is what’s happening:
People create events on Facebook- a common example would be for a teleseminar. They invite everyone on their list and those invited get the chance to RSVP that Yes, No, or Maybe they’ll attend.
The event organizer now has the ability to segment the messages they send out based on how people RSVP.
However, there is one very tempting option and that is the option to message ALL invitees, whether they RSVP’d or not.
The Problem With Facebook Event Messages
People are using that messaging ALL function to spam the daylights out of their contacts with reminders, follow ups, more reminders, more follow ups, and heck, why not one more reminder? You know, just in case someone missed the other 30 you already sent out.
It’s getting real old, real fast kiddies. So if you’re on Facebook and using Events, you’ll nurture your network and keep those great relationships you worked so hard for if you follow these simple tips:
1. Send a message to the people who RSVP’d “yes” to thank them and also to confirm that they have the details of the event. You don’t need to remind them 3 times a day for a week… I bet they’ll appreciate the light touch.
2. Send a message to your “maybe” replies. If it’s a virtual event, just let them know that even if they can’t make the Facebook event, they can still get signed up, then give them the link to your sign up page. But don’t pester them or they’ll turn that “maybe” into a “get out of my face” real fast.
3. Send one nudge to your “have not yet replied” list. This will house 95% of your invitees. Chances are your event invite got buried in their inbox. Send ONE courteous heads up with a subject line that will get them to take action. Please re-read that last sentence.
4. Don’t message “All”. This is the mistake people are making, not realizing that they’re bombarding their contacts with unnecessary messages. These are considered spam by many, and you don’t want to be perceived as annoying… that’s not really a client attraction tool is it?
In my next post, I’m actually going to share with you a really stupid mistake I made that broke Rule #4. Ironic isn’t it that I had just presented on this very topic and lo and behold I goofed. But I’ll also show you how I recovered and got a big thumbs up from people in my network.
Until then, what do you think of Facebook event spam? Getting lots of it? Are you taking any action? Do share… we all want to know!