by Guest Blogger, Maria Reyes-McDavis
Whether you need a Facebook Page or not is no longer in question. The real question is how you’ll use a Facebook page in the big picture of your online marketing to create Impact and results. There are 3 steps to get to the right answer for your business. This is the first of 3 posts that will explore the reality of marketing your business with Facebook pages.
Impact Marketing:
Connect + Engage + Impact = Results
Connect
Every business, large and small, must have a Facebook Page, period. There is no way to get around this reality. If you’ve already heard that before, you may not understand why or you’re being told this for all the wrong reasons. So, let’s explore…
First, building business starts with being visible. Meaning, your first task in online marketing is about getting found. If your audience cannot find you – game over. You get found by being where your audience is at all times. Of course you need the right message, but that’s an entirely different post 
In the Impact Marketing equation referenced above, getting found is about the Connect. It is the first of 3 steps you have to take to build your business online. A Facebook Page is required because it adds to your Connect along with your ability to be found in the world’s largest social network of people and within search engines since Facebook has opened its network in recent months.
Facebook Page Connect Tip: Your FB page is an extension of your online hub (hopefully a blog site). Make sure your page is not only set up to connect with fans on Facebook, but to also direct them to connect with you at the center of your world, your blog site. One way to do that is to add an Impactful welcome tab to your page:
Note the connection opportunities present throughout.
The Connect game is all about reach and intelligent automation, especially for the time-starved solo-professional. Tie your hub to connect points like your Facebook page by using services like Hootsuite, which ties to Ping.fm, which will then automatically update a significant part of your entire social media presence quickly and easily, including your FB pages.
In the second part of this series, the Engage game, we’re going to take you past the Connect, past visibility and automation into the world of marketing that creates leveraged relationships so that your reach begins its transformation into revenue. See you then!
About the Author:
Officially, they call me the insanely brilliant @WebSuccessDiva. {wink} I’d rather you know that I’m a Child of God, wife, mother of 3, serial online entrepreneur, digital marketer, advisor, teacher, tech-geek, and classic car lover. In that order I help small businessES, non-profits, and ministries build profitable legacies that Impact the communities they serve using blogging, online marketing, and social media.
I work with Impact agents who are leaders not followers, self-believers not self-promoters… We can connect on my Impact Agent blog or at the Impact Marketing Zone. I’m looking forward to it
