Facebook Responds to Marketing Around Economic Fears Part 1


As a continuation of the series about marketing around the current economic crisis, I share with you some Facebook results. Because I have Twitter and Facebook synchronized, when I posted this on Twitter it automatically appeared on my Facebook status update. But of course if you took my social networking class or have attended any of my teleseminars you would already know that, right?

Nancy Question: R u turned off by references to the financial crisis in sales promotions? Is it good news piggybacking or tacky opportunism?via Twitter – 9:50am – 4 Comments
Read a smattering of results below…
Melani Ward at 11:55am October 8
Great question Nancy. I was flushing this idea out with a client a little bit ago. While there are always opportunity seekers, by not talking about it with people we serve and provide resources for, it’s like ignoring the elephant in the room. I know we have the CHOICE on what we focus on but I think part of our role is to hold the space for people…  Read More to be able to express their concerns and worries about how this economy will impact their business. I think it’s important to find out where your community is with it and make sure you can support where they are in the process. Not everyone can turn off their mind and just BE. The economy is larger than life right now. Using it to scare people and to manipulate them into buying your products and services, not good. Acknowledging the reality (of the concern) and providing the support, tools and resources to help people come out on the better end of things, good.

What do you think?

Michele Summer Weeks at 12:02pm October 8
I feel it is a turn off. Instead our ads should focus on the value of our services. Consumers are smart. They’ll figure out where they want to spend their money and it’s usually on things that provide a good value.
Nancy Marmolejo at 2:46pm October 8
Both of you have great points. I think there is a balance to be found. Don’t bury your head in the sand, but don’t ride it for personal gain. Lots of people have lost lots of money this week, and it’s insult to injury to peddle a service like its the cure all.
Edward Philipp at 4:18pm October 8
We as leaders must continue to lead. Lets refocus people on the opportunity. As always we must let integrity lead us.

If we ignore the news most people are focused on then we may not even get their attention. Lets aknowlege the elephant and then reframe back to the situation of our clients and prospects. We still have businesses to run so …  Read Moretheir is not more bad news to report.

Good question Nancy. This is a good way to focus business people on the reputable way to run our businesses. For those who are customers it helps them be ready for these ads.

Warmest Regards,
Edward


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About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • http://zingervotes.blogspot.com/ Alrady

    I think it depends on what the situation is and what you are marketing. In our ISP/VOIP marketing for business, we are saving customers up to 40%, which translates into HUNDREDS of dollars for multi phone users.

    Customers sitting on the fence are calling begging to have service put in quickly. No need to mention a word about economic crisis.

    Same holds true with my ehow articles, with exceptions I can now mention the economic meltdown in reference to making money etc. There has been a definite shift in what is earning money on those articles. Previously it was information about dogs. NOW I wrote an article on Social Security increase of pay (by reversing early retirement) and that article doubled revenue over others.

    Same with articles on making money quickly. And hits to my article on buying a safe are larger than expected but no revenue showed up on its first night out. I didn't mention the economy… Maybe I should.

    I say all that just to give a visual as to why I think its a play- it- by- ear, type of thing, Of course if my writing would improve that would help!

    Thanks for wonderful topic. First one I've posted to in a few days.

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