Last week I spoke with a prospective client about doing some rebranding, social networking, and PR work for her. As we spoke, I asked an extremely important question:
Who is your target market?
She paused. “Anyone who breathes?”
Hmmm, that’s a pretty wide expanse but not an uncommon answer, even from people already in business.
Knowing your target market is essential for any work I do with clients. In my private coaching and consulting I’m a real stickler for getting to this, because I like to aim, shoot, and win (as opposed to aim, shoot, and pray!)
We don’t stop at the target market, in fact, just because a person is in your target market doesn’t mean you must work together or connect in some way.
Within your target market you have Ideal Clients, your People. These are the folks you make an energetic connection to (that feeling of mutual admiration that can’t be explained in words). You “get” each other, you gravitate towards each other.
Knowing your target market and your ideal clients is one of the keys to your success in marketing, especially with social networking. Because social networking adds in a personal element of communication, you better believe you need to connect with people you feel mutual admiration for!
My upcoming class How to Get Free Publicity and Attract New Clients with the Power of Social Networking teaches this concept and more. In fact, we spend Class 1 zeroing in on WHO your ideal client is so you can use that information to make media connections, client connections, and joint venture connections.
The class starts August 5 and because it’s a virtual class, it can be accessed from anywhere. Each class is recorded and lots of people are signing up even though they can’t make the live class. When you know who you’re looking for, it makes your social networking and marketing efforts move effortlessly. Here’s the link to the class again:
About Nancy Marmolejo
