by Guest Blogger, Shannon Cherry
Last time, I explained that if you are looking for publicity, you don’t want to miss out using the radio.
Read it here!
Now let me share with you exactly how to get publicity from the radio.
Before you do anything else, you need to start developing your angle or pitch. And that means customizing a message to win them over that you are a terrific person to interview.
If you want to get a radio professional’s attention, you need to make sure whatever you propose as your topic is:
- Controversial. Producers have a weakness for anything that gets their telephones going. And nothing does the trick like a good debate.
- Entertaining. If you can make your prospects laugh and tell them interesting stories, you’ll always be in demand as a radio person to interview.
- Informative. Give people helpful, timely information. Present them stuff that makes them say, ‘Wow! That’s amazing! I didn’t know that!’
- Or a combination of the three.
Your first step is to come up with topic ideas that are interesting, fun, controversial, new or unusual. But the key is that your topic is appealing to the listeners.
Don’t focus on the product or service you’re hoping to promote. Instead, think about the problem you can solve and explain why you are the one with the best solution.
These are the top most appealing subjects to frame your topic around:
- Sex and relationships
- Saving money
- School violence
- Corruption
- Sexual harassment
- Health and fitness
- Hollywood & celebrities
- Sports
- Making money
- Travel
Now begin thinking about your subject matter of knowledge you’d like to talk about. Can it relate to one, or more, of the subjects listed? If it does, that’s great.
If not, try to rethink your subject – or a related subject – that can fit into one of the categories.
You can also go to http://www.Talkers.com, which list the hot topics that radio people are talking about. Check this list often, so you can tailor your pitches based on current events.
Next time, I’ll share with you how to pitch radio professionals to get exposure.
About the Author:
Shannon Cherry is known as The Power Publicist. She helps small business owners, coaches, consultants and entrepreneurs create a powerful presence using low-cost, high impact publicity methods. To get Shannon’s Be Heard! free publicity power pack visit http://www.beheardsolutions.com
