Want to boost your visibility in front of the fastest growing sector of the U.S. population? Before you go translating your sales letters into Spanish (not always the wisest approach), take some time to understand who constitutes the Latino market in the U.S.

Don’t forget that the Latino market is economically diverse and comprised of people who may want to do business with you.

A recent report on www.HispanicBusiness.com outlines population stats from the US Census Bureau.

About 1
. . . of every two people added to the nation’s population between July 1,2006, and July 1, 2007, was Hispanic. There were 1.4 million Hispanics
added to the population during the period.
Source:Population Estimates 1

3.3%
Percentage increase in the Hispanic population between July 1, 2006, and July 1, 2007, making Hispanics the fastest-growing minority group.
Source:Population Estimates 1

132.8 million
The projected Hispanic population of the United States on July 1, 2050. According to this projection, Hispanics will constitute 30 percent of the nation’s population by that date.
Source:Population Projections

Read more on that here.

If you enjoyed this post, make sure you subscribe to my RSS feed!