In my last post in this series, I explained how your bio needs to SHOW not tell about yourself and include great language.
“Anthony” is a Social Networking Tune Up client, and I’m using him as a case study for how to write a bio you can use in social networking. When we tweaked his bio, it was like taking a mass-produced poster off the wall and replacing it with an original work of art.
He went from “I’m an Account Executive with XYZ Corporation” to “I’m the rainmaker for XYZ Corporation” to “I’m the bridge between the creative geniuses at XYZ Corporation and our corporate clients.” Suddenly it went from mundane to lyrical.
Next, we needed to add some personal touches. These personal touches are the real money-makers in online relationship building, so play close attention to what we did.
Anthony is a very cool guy: he’s energetic, athletic, personable, humorous, and friendly. He’s married to an amazing woman and together they have 2 adorable kids. He’s a football season ticket holder, an avid cyclist, and loves doing home improvement projects. He’s even made his own furniture. On top of that, he’s a music lover and can entertain his kids with a guitar lick or two.
So in addition to having these great bridge building skills between the left brain and right brain types, he’s also a Renaissance Man.
Each one of his attributes listed above serves as an invitation to connect and build relationships. By listing these, he’s increased his chances to break the ice with new friends and powerful contacts. He’s able to get to know people in a non-threatening way, build rapport, and turn them into clients for his company. It never feels like he’s selling or pushing. His personality and charm attract big clients from some of the largest companies in Silicon Valley. It’s one big bro-hug.
On Facebook, we added these to his activities and interests. We also changed his “About Me” section emphasizing first his professional expertise, then followed up with personal touches.
On Twitter, he was able to condense it all into a bite size bio, using “bridge-builder”, “cool dad”, and the name of his sports team to let his followers understand him even more.
On Linked In, he created a bio that gave him credibility and capitalized on his people skills.
Anthony underwent this transformation through a service called The Social Networking Tune Up. Together we reviewed what he had, made it better, and gave him a strategy. His colleagues are paying attention, his clients are enthusiastic, and he’s making new connections left and right.
You can transform your bio and your entire online presence by clicking on this link. Space is limited, so grab your spot today.
About Nancy Marmolejo
