Sponsored post by Suzanne Evans, Guest Blogger
As a heart-centered helping professional, I have direct, and often painful experience of the double-edged nature of the internet.
It can be obtrusive, loud, and barge its way into our lives like an unwelcome weekend guest.
Or it can move us to tears.
One day years ago, I found myself in the shower, despondent and almost nauseous about what I was having to do to market my business. The shlocky tactics were filling my bank account. But leaving my heart empty.
Then and there I decided: I would build a successful business through inspiration, through uplifting my audience. Not through intrusion.
And one of the most powerful ways I have found to do this is with video. (This is where the moving us to tears part comes in). You see, video can communicate heart-to-heart, person-to-person, transformation-to-transformation. It’s hard to hide your intent using video.
Shysters can be seen a mile away. But truth tellers can open you up instantly. And take you places you have never been before.
It has been a dream of mine to use video to take viewers on a journey deep inside, where they would rediscover the magic that prompted them to start their own business. To connect with the heart of the change they want to see in the world. And then, to allow the ways they market their business to flow from this rich place.
What would such a video look like? It just might look like the Movement Marketing Movie.
It’s a short but powerful video that asks:
What would your business be like if you could harness the power of movements that have brought freedom to millions, radically shifted perceptions, and transformed the way we relate to each other? How much more powerful could THAT be?
I call it “stop marketing and start a movement”. It’s the moment you choose to make marketing your servant, instead of your master.
The great movements of our time didn’t have keywords. They didn’t employ bait and switch tactics. They didn’t promise instant riches. They didn’t use joint venture partners to pummel you with emails.
They simply took a stand that was right. And let the means of how they spread the word flow from that energy.
A video is a simple thing. But it can also take you to a place where you can reconnect with that energy of rightness within you.
It would make me so happy if the Movement Marketing Movie took you on this journey back to this place: Where your business was a dream to be realized. Not a burden to be endured.
About the Author:
Suzanne Evans of HelpMorePeople.com, mentors heart-centered helping professionals and entrepreneurs to build thriving, prosperous businesses that also create positive, lasting change. She recently released the Movement Marketing Movie, to help solo-business owners reconnect with the hope, the potential and the energy that prompted them to go into business in the first place. You can view it 24-hours a day, at http://www.MovementMarketingMovie.com
This post contains an affiliate link. The Viva Blog only posts affiliate links for products and services that are aligned with our mission and desire to impact others.
