Is The Deadline Dead? New Ways to Pitch the Media


With digital media replacing traditional media, the rules are changing regarding how to get information to a journalist and when deadlines happen.

Deadlines were created so that content could be completed in time to print or broadcast. In general, journalists worked on their stories during the morning, then in the afternoon put the finishing touches to be ready for print.

God help the person who contacted a journalist at 2 in the afternoon in the rush of meeting an afternoon deadline. You just didn’t do that unless you wanted to incur the wrath of a person on deadline.

I started thinking about the concept of hard and fast deadlines  as I heard someone from a recently closed newspaper (now completely digital) talk about working odd hours and being able to publish round the clock.

If that journalist is working odd hours and can publish at anytime of day, then what’s happening to deadlines?

What are the new ways to pitch the media?

I asked my friend Shannon Cherry and she promised to post a response to this on her blog. Shannon is The Power Publicist and works with business owners to get them prominent media placements.

With the landscape of media changing so rapidly, we’re always in a situation of course correction. Be sure to read Shannon’s blog for her response to this topic!


Share this resource!

Share on Digg!  Share on Delicious!  Share on StumbleUpon!  Share on Google Buzz!

About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • http://twitter.com/chris_flores Christopher

    This question was on ym mind last week. When I got a guest blogging gig I was given some stories to pursue but not a deadline for publishing.

    The benefit from this was I was given a chance to expand my project and turn simple stories into a more powerful development which is happening now.

    The absence of a deadline turns out great for the editor when the story gains room for more extensive follow ups. That's been my short experiences thus far. But also this is more in context to guest blogging rather than tradiational newspaper publishing

    <abbr>Christophers last blog post..chris_flores: Beauty bloggers, auto experts, finance geeks, gamblers! Some1 tell them report to http://budurl.com/monycdna4. Opportunity is knocking.</abbr>

  • http://cherrycomcast.com/beheardblog/?feed=rss2 Shannon Cherry

    So is the deadline dead?

    Find out my answer here: http://cherrycomcast.com/beheardblog/?p=345

    <abbr>Shannon Cherrys last blog post..If you think the deadline is dead, you’re dead wrong!</abbr>

  • http://cherrycomcast.com/beheardblog/?p=345 If you think the deadline is dead, you’re dead wrong! | The Power Publicist

    [...] friend and visibility expert, Nancy Marmolejo, posed the following question to me yesterday on her blog: “If a journalist is working odd hours and can publish at anytime of day, then what’s [...]