I’m a big fan of blogs and the way they help you leverage online visibility.
Unlike social media sites, a blog is your piece of cyber real estate, and no one can deactivate your account or suddenly change the terms of service on you. You own it and with that power comes the opportunity to direct how to leverage your blog for maximum results.
When used in conjunction with a strong social media presence, your blog can serve as a powerful tool to drive traffic, establish you as an authority, and bring new opportunities your way.
Here are 3 quick and easy tips you can start using today to get more traffic and visibility for your blog:
1. Import your blog to your Social Media Sites
Most social media sites like Facebook and Linked In allow you an option to import your blog so it automatically updates on multiple sites with no additional effort on your part. In Facebook, you simply go to “Notes” and import your blog from there. (You will need to know your blog’s RSS feed to do that). On other sites, you’ll look for an icon of your blog’s platform, such as WordPress, TypePad, or Blogger. Click that, enter your user information, and the rest is done for you.
2. Tweet your Posts
Links to blog posts (especially when they have great titles!) are an excellent way to bring traffic and provide great content for your followers. Next time you post on your blog, be sure to let your Tweeps know and provide an easy link to click on. You can automate this action also with a number of services. My favorites are HootSuite , Twitterfeed, and SocialOomph (formerly TweetLater)
3. Invite guest writers
This tip merits an entire post (if not an intensive class) because it holds so much potential. The more your blog publishes, the more traffic you’ll get, especially when the content is rich with great keywords and consistent topics. Consider opening up your blog to include posts by other writers. They can fill in on the days you need a break. When you add the efforts of others, it leverages your time, visibility AND keeps the traffic flowing 7 days a week!
Your blog holds great potential, especially with the easy ways to leverage it with social media. There are many more things I can add to this list, but I wanted to give you a couple of easy to quick start action steps so you can begin enjoying increased visibility with less effort.
If you’d like to add more leverage tips or chime in on how any of these 3 strategies are working for you, please drop a comment!
About Nancy Marmolejo
