The Lakota warrior Crazy Horse gives us a marketing tip to be shared with others. Crazy Horse is known as one of the bravest warriors of his time. He entered each battle with the cry “Today is a good day to die!”, not as a death wish, but to show his absolute fearlessness in the face of peril.
Online marketers, entrepreneurs, and everyone else reading this blog take note: Crazy Horse’s words have wisdom for everyone fearing the plight of their businesses or whether they’ll weather dips in the business cycle.
Yes, I’m speaking to you from my Aztec Warrior Queen seat, seriously prodding you to drop the fears and the worries and to embrace your inner ass-kicker. This is a tougher version of “If life gives you lemons, make lemonade.” Yes, that is good and I could use a tall glass of lemonade right about now. But let’s pretend we’re playing Survivor and we’ve been stripped of all our comforts. In addition to lemonade, someone needs to create fire from a couple sticks and shelter from branches and limbs. Complainers won’t survive.
The right mental attitude is essential to maintain as are the skills to make, create, devise, and build. You may need to devise a new marketing campaign or build a new website or create a whole new way of making money… as my coach often asks me, “How badly do you want it?”
This has been your tough and loving visibility tip for the day. Hokahey! (That’s Lakota for “Let’s roll!”)
About Nancy Marmolejo
