Marketing to a Dead Horse: Lessons on Target Markets


war ponyHere’s a great blog post about knowing your target market from my friend Michele PW, the Kaching Marketing Strategist. What is so great about Michele’s article is that it’s not only informative, but well written too!

Knowing your target market inside and out is something I emphasize with my clients and in the classes I teach. Michele’s article sums it up nicely in an unforgettable story about a sentimental painting of a dead horse and the backlash it has on potential clients.

Read the entire post here. 

 


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About Nancy Marmolejo

I'm a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight.

  • Jan Tallent

    great article and very helpful, thanks so much!