Here’s a great blog post about knowing your target market from my friend Michele PW, the Kaching Marketing Strategist. What is so great about Michele’s article is that it’s not only informative, but well written too!

Knowing your target market inside and out is something I emphasize with my clients and in the classes I teach. Michele’s article sums it up nicely in an unforgettable story about a sentimental painting of a dead horse and the backlash it has on potential clients.

Read the entire post here. 

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