Here’s a great blog post about knowing your target market from my friend Michele PW, the Kaching Marketing Strategist. What is so great about Michele’s article is that it’s not only informative, but well written too!
Knowing your target market inside and out is something I emphasize with my clients and in the classes I teach. Michele’s article sums it up nicely in an unforgettable story about a sentimental painting of a dead horse and the backlash it has on potential clients.
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Nancy Marmolejo
Nancy Marmolejo simplifies online visibility for heart based entrepreneurs so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases, Nancy’s expertise has been shared in 3 social media books and over 100 media spots.
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